Eye for Pharma Looks to Increase Pharma Sales Force ROI Through Online Means at Forthcoming Summit

LONDON, October 26 /PRNewswire/ --

- 2nd eCommunications and Online Marketing 2007 for Pharma Summit to be 
Held in Philadelphia Convention Centre, November 12-13th.

- eMarketing Web 2.0 Links Web Technology to the Bottom Line Through the
Latest Advanced Strategies and Methods.

- Leading Speakers Such as Simon Goldberg, Director, Electronic
Communications, Abbott; Preeti Pinto, Sr. Director, Head of Promotional
Regulatory Affairs, Talk of the Benefits of eDetailing and Online Promotion

In the rush to gain Share of Voice by increasing the frequency and reach
of sales calls, pharmaceutical companies may have lost sight of the value
that the "detail person" has given to physicians in past years.

The declining sales force return on investment may signal that a
significant adjustment will take place in how pharma companies market and
sell their products to physicians. Many experts believe that areas such as
eDetailing and ePromotion fits the bill for a solution to declining physician
marketing ROI.

EyeforPharma, world renowned leader in providing business strategy
information and conferences for the Pharmaceutical Industry has announced
dates for the 2nd eCommunications and Online marketing 2007 Summit which will
address such issues and provide a greater insight into how to take advantage
of the new tools available through an impressive list of expert speakers.

The event promises to give key understand to the importance of 'e'
strategies as part of a broader cross channel integrated marketing strategy

Eye for pharma brings together all the latest online developments and
strategies to improve ROI such as:

- Physician Relationship Marketing: Attendees will hear a strategic
approach to eDetailing as a complimentary component of an integrated
physician relationship marketing campaign

- Create eDialog with your customers: How to create genuine two-way
interactions with physicians to meet their needs and exceed their
expectations

Examine the most effective metrics to evaluate, monitor and interpret an
online marketing campaign

- Web 2.0: Monitor and interpret user-generated content from social
networks, blogs and forums to enhance your marketing strategy

- Pharma eMarketing 2.0: Participants will understand how to harness and
interpret the power of social media to ensure you brand leads the way

Key speakers include Simon Goldberg, Director, Electronic Communications,
Abbott; Preeti Pinto, Sr. Director, Head of Promotional Regulatory Affairs,
AstraZeneca; Christoph Ferse, Global eMarketing Director, Bayer Healthcare

For further information visit http://www.eyeforpharma.com/ecomm2007/

About EyeforPharma

Eyeforpharma is a global pharmaceutical business strategy information
provider with a highly reputable and worldwide presence in the Pharma
industry. It is renowned for producing top level conferences that attract the
highest level of speakers to deliver presentations on cutting edge
pharmaceutical business strategies. We provide business intelligence and
analysis online at http://www.eyeforpharma.com and through an email briefing 
twice a month. Eyeforpharma also has a very strong foothold in the European, 
US and Japanese markets.

Media contact:

    Ed Harris
    Conference Director
    Email: eharris@eyeforpharma.com
    T: +44(0)207-3757-173
    F: +44(0)207-3757-576