Consumers Open Up on RealSelf.com About 'Getting Work Done'

SEATTLE, October 26 /PRNewswire/ --

- New website allows consumers to share experiences on anti-aging and
personal beauty

RealSelf.com (http://www.realself.com) today announced the public launch
of the first consumer website dedicated to consumer reviews and expert
opinions regarding anti-aging products, treatments, and lifestyle choices. On
RealSelf.com, consumers engage in an open and honest conversation about
important decisions that affect the way they look and feel.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071026/AQF047)

"As consumers search for ways to address the visible signs of aging, they
confront a vast range of choices, exaggerated product claims and the social
stigma associated with 'getting work done,' " said Tom Seery, president and
founder of RealSelf.com. "RealSelf.com helps consumers navigate the
anti-aging and personal beauty marketplace by providing access to real-life
consumer reviews and answers to important questions from a range of industry
experts."

Conversations on RealSelf.com reveal:

    -- Hard-to-find consumer insights: RealSelf Consumer Reviews
       (http://www.realself.com/reviews) offer real life consumer assessments
       of anti-aging solutions from teeth whitening to plastic surgery, from
       laser hair removal to wrinkle fillers. Consumers can gather valuable
       insights to help them make decisions. "I was ready to do something
       about my face wrinkles, but I needed more info than what I found in
       pamphlets featuring 20-something models," said Kris M., who recently
       authored a review on RealSelf.com. "The real life experiences
       described on RealSelf were essential to setting my expectations about
       realistic results, potential pain, cost and a lot more." 

    -- Expert answers from industry professionals: Medical experts and beauty
       professionals join the conversation by participating in RealSelf
       Expert Answers (http://www.realself.com/answers). Important consumer
       Questions related to anti-aging solutions and personal beauty are
       answered by leading plastic surgeons, dermatologists, estheticians and
       celebrity stylists and make-up artists.

    -- Ratings at a glance: The RealSelf Index ranks different treatments
       based on the ratings given by RealSelf.com reviewers, making it easy
       for consumers to compare options at a glance. Currently topping the
       RealSelf Index is tummy tuck surgery, followed by laser hair removal,
       facelift surgery and eyelid surgery.



48 million consumers seeking anti-aging results

Over the next year, 48 million consumers in the United States intend to
purchase an anti-aging product, according to Focalyst. More broadly, consumer
interest in anti-aging products extends deeply into the nutrition, hair care,
fitness and cosmetics industries. The mission of RealSelf.com is to provide a
trustworthy resource for consumers as they investigate these products and
services.

About RealSelf

RealSelf.com (http://www.realself.com) is the leading consumer website
for getting informed about the anti-aging and personal beauty marketplace.
RealSelf.com features consumer reviews, answers to key questions from
industry experts and the RealSelf Index, a ranking of treatments based on the
ratings given by RealSelf.com reviewers. RealSelf.com is a privately-held
company based in Seattle. Investors include Richard Barton, CEO of Zillow.com
and former CEO/founder of Expedia, Bill Gossman, CEO of Revenue Sciences and
Nick Hanauer, partner at Second Avenue Partners.

Web site: http://www.realself.com