Web Media Management A Breeze With VideoWeb(TM) By Mogistic

LEHIGH VALLEY, Pennsylvania, October 29 /PRNewswire/ --

As Internet video begins to sweep through the Internet, many an
entrepreneur is wondering what to make of this new medium. Is it a passing
fancy or is it the new way people will get news, information, research, and
entertainment?

(Logo: http://www.newscom.com/cgi-bin/prnh/20071029/NEM004LOGO )

It's no secret that the power of social networking has elevated online
video to a much higher place in the Internet world. Combine advances with
video compression technology, high-resolution players, and the viral power of
sharing and the meteoric rise of web video is easy to understand.
Unfortunately, many small business owners are wondering how they can use it
to effectively help their business. And if they aren't careful, the wrong
plan can be disastrous.

With the broadband revolution that has swept up most consumer households
(58.1 million in the US; 197 million globally (as of Dec 2006)), more and
more users are turning to web video as their source for entertainment and
information on a daily basis. In May 2007, YouTube had 43 million unique
visitors with 164 million visits and 2.4 billion page views, with an average
stay of almost sixteen minutes. Still dwarfed by MySpace with its 75 billion
pageviews, YouTube is nonetheless a web property on the move upward. It
represents the rising popularity of web video to the masses.

Video can accomplish a lot of things for the entrepreneur willing to
embrace the medium. Nearly every business with a web presence can benefit,
particularly ones that need a way to market to a particular demographic or
demonstrate the effectiveness of a product.

Savvy business owners are already looking at creating video content for
product demos and product training. In doing so many are having videos
professionally shot and edited specifically for web publication.

For the entrepreneur to successfully publish video content on the web
they need media management software designed to integrate with their website
brand. Such software would allow employees without any technical expertise to
upload and manage multimedia files on the company website and distribute them
securely within the company's brand identity.

One such media management package is VideoWeb(TM), a complete multimedia
web management solution published by Mogistic. VideoWeb(TM) ships with user
tools that allow a website owner the ability to create their own branded
video channels and publish them on the Internet. With a few clicks of the
mouse a user can add video content, create and manage the channels where it
will be published, set access permissions, and control the brand image under
which it will be displayed. "Users demand the ability to professionally
broadcast video content and manage it on the fly. VideoWeb(TM) provides the
typical website owner easy-to-use tools to accomplish exactly that," says
Marcus Cudd, Director of Sales and Marketing at Mogistic. VideoWeb(TM) is an
application published on the Contentivity Open Platform, Mogistic's popular
content management system that allows developers to customize and publish
under their private label.

While the natural inclination would be to post their videos across
multiple video-sharing sites, that could have unfortunate consequences.
First, video-sharing sites are dedicated to non-commercial uses. A business
owner using this service would be violation of the Terms of Service and
likely have the account shut down.

Second, unscrupulous competitors could download these videos, re-edit
them, and re-publish them anonymously, embedding whatever message they
choose.

Finally, video-sharing sites typically do not offer the ability to design
the branding around delivery of the media. You have spent so much time,
energy, and money developing a brand, it should be promoted within the
context of all your media.

Business owners looking to take advantage of the web video revolution
should consider adding media management software to their web business
toolkit. It could be the easiest thing you can do to take your online sales
channel to the next level.

Contact: Marcus Cudd
             +1-484-397-4165
             cuddm@mogistic.com



Web site: http://www.mogistic.com