French Mobile Operator to Extend Scanbuy 2D Barcode Pilot Program

NEW YORK, October 29 /PRNewswire/ --

- Positive Results Seen to Date

Scanbuy, Inc. (scanbuy.com), a global provider of mobile marketing
solutions, announced the extension of a 2D barcode pilot program with SFR in
France. The service called "Flashcode" has received positive results after
launching with public trials in late July.

Scanbuy's 2D barcode capture technology allows the camera phone to
connect the physical world to the digital world. Scanbuy is providing the
barcode reading software and the barcode generation platform for SFR during
the "Flashcode" pilot phase.

SFR, a joint venture between Vodafone and Vivendi, currently has more
than 18 million subscribers with a rapidly expanding 3G subscriber base. "SFR
has always been an innovator in bringing new technology and services to the
French market. We are truly excited to be partnering with them to shape how
the French consumer will use their mobile device as the interactive tool of
the future." said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc.

2D Barcodes Connect Magazine Readers to Multi-Operator Gallery Service

The Flashcode pilot includes participation from France's three largest
publishing houses (Lagardere, Prisma and Mondadori). The initial publications
to use the codes are weekly celebrity magazines including Voici, Public, and
Closer which have a combined readership of approximately eight million
people. One of these publications is already reporting that almost one-third
of their mobile traffic is coming from Flashcodes.

The 2D decoder technology also gives their readers immediate access to an
existing multi-operator service called Gallery. This existing joint service,
between SFR, Orange and Bouygues, offers an extensive collection of mobile
content including news, downloads, and banking services.

Additionally, SFR will deploy codes around the 2nd District of Paris
which in cooperation with the city is being called the "Digital Neighborhood"
and is used to test a number of innovative technologies. 2D codes will be
placed on approximately 80 bus stops to provide real time scheduling
information, and at retail locations for access to information.

Wister, one of the leading mobile content providers in France, will
continue to be Scanbuy's primary marketing partner in that country. The
existing relationship with Scanbuy has resulted in nearly two hundred
thousand downloads of the application from the internet in less than a year.
Their codes have also been used to promote movie releases and to facilitate
local public services.

About Scanbuy, Inc.

Scanbuy (www.scanbuy.com) is the leading global provider of mobile
marketing solutions that use the camera phone as the link between the
physical world and the digital world. Scanbuy's 2D barcode capture technology
is revolutionizing the way media companies, marketers, handset manufacturers
and carriers around the world provide information and services to consumers
on their mobile phones. Founded in 2000, Scanbuy has a strong and growing
intellectual property base and was highlighted as a Fortune's 25 breakout
company and honored as one of Red Herring's 100 most innovative companies.
The company's investors include Longworth Venture Partners, Masthead Venture
Partners and Hudson Ventures.

Web site: http://www.scanbuy.com