A Kiss on the Go: Second dotMobi Premium Domain Name Online Auction Begins October 31

DUBLIN, Ireland and WASHINGTON, October 30 /PRNewswire/ --

- Sedo-hosted auction will make available names for dating and travel
verticals, including car.mobi, gps.mobi, gay.mobi, kiss.mobi, love.mobi and
map.mobi

dotMobi, the company behind the first and only Internet address
exclusively for mobile phones, today announced the second of three monthly
online auctions for highly desired premium domain names. Beginning Wednesday,
Oct. 31 and closing on Wednesday, Nov. 7, an auction of 100 "Premium Names"
will be available through Sedo.com.

dotMobi's first online auction hosted by Sedo, in September 2007, was a
major success with hosting.mobi sold for US$101,000 plus bank.mobi and
download.mobi both selling for more than US$50,000 apiece.

This second auction features names that companies in the dating and
travel industries will find extremely desirable, including car.mobi,
gps.mobi, gay.mobi, kiss.mobi, lesbian.mobi, love.mobi and map.mobi. Other
names to be auctioned include baby.mobi, beauty.mobi, cameras.mobi,
gold.mobi, lawyers.mobi, new.mobi and smile.mobi.

The dotMobi Premium Names list is a set of more than 5,000 commonly used
words that dotMobi set aside during its formation. dotMobi is the first
domain company to offer selected names directly to the market via an auction
process rather than a traditional "first come, first served" process.

"The success of our first online auction generated more than US$850,000,
proving that the market is seeing a strong demand for mobile content.
Already, more than 7.5 million pages of .mobi content have been created, many
of them using tools that dotMobi makes available for free like
http://ready.mobi and http://site.mobi," said Trey Harvin, CEO of dotMobi.
"The auction proceeds allow dotMobi to make tools like these available to
encourage the growth of the mobile web."

Tim Schumacher, CEO of Sedo, said, "dotMobi's premium names are
specifically designed for brands wanting to reach a mobile audience The
success of dotMobi's first auction showed that there is a strong market
demand for the mobile web in general and for .mobi names specifically.
Additionally, the auction approach of making these premium .mobi domains
available for ownership gives countless people and brands an equal
opportunity to secure these most desirable domains."

Any company or individual will be able to bid in this auction. The rules
of this auction follow Sedo's standard auction terms and conditions with
additional dotMobi requirements for buyers. Full information, including the
list of auction names, is located on the dotMobi web site at
http://premiumauction.mobi.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium
based in Dublin, Ireland with offices in Washington, DC and Beijing, is
leading the growth of Internet use from mobile phones with the .mobi domain
name. Unique among domain name providers, dotMobi ensures that services and
sites developed around .mobi are optimized for use by mobile devices.
On-the-go consumers can have confidence that an Internet site or service will
work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading
online marketplace for buying and selling domain names and websites.
Headquartered in Cambridge, Mass., Sedo has assembled the world's largest
database of domain names for sale, with more than seven million listings. The
success of Sedo's model has attracted a global membership base of more than
350,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN
DE0005490155 / German WKN: 549015), which is part of the German United
Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of
its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and
Spain (Sedo.com).

For additional information, please visit www.sedo.com.

    For more information, please contact:
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@mtld.mobi

    Danielle Siemon
    A&R Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Sasha Manners
    Edelman for dotMobi (Europe)
    +44-20-7344-1504
    sasha.manners@edelman.com

    Kate Donahue
    Director of Marketing
    Sedo
    +1-617-499-7260
    kate@sedo.com

    Web site: http://www.dotmobi.mobi
              http://www.sedo.com