Mediasite by Sonic Foundry Contributes to 2007 Installation Europe Award For VSB Technical University

MADISON, Wisconsin, October 30 /PRNewswire/ --

- University's Information Technology Centre and system integrator Manta 
Projection Systems selected as Best Education Project

Sonic Foundry(R) Inc. (Nasdaq: SOFO), a leader in automated rich media 
communications technology, today announced the company's patented 
Mediasite(R) platform played an integral role in an innovative audiovisual 
project that earned VSB Technical University in Ostrava, Czech Republic, the 
Best Education Project in the 2007 Installation Europe Awards.

The VSB Technical University Information Technology Centre partnered with
Manta Projection Systems, an audiovisual technology integration company in
the Czech Republic, to add a large capacity auditorium and four classrooms to
their campus. Manta specified the sound, control and projection equipment
centered on Sonic Foundry's Mediasite webcasting platform. With Mediasite,
the University can now make lectures available to students and professors
through a standard web browser anytime, anywhere.

Launched in 2004, the Installation Europe Awards celebrate excellence in
audio, video and lighting installation projects as well as products used by
installers. The nominations included entries in sixteen project categories
judged by a panel of design, manufacturing and installation industry experts
during the Professional Lighting and Sound Association show last month. The
winners were selected based on their creativity, innovation, architectural
acceptability and project management.

"In an application sector that often lags behind others in terms of
ambition and innovation, this project stood out for its use of Mediasite
content management -- relatively new technology, not commonly encountered in
Europe," noted the judges in their commentary. "The fact that the AV network
had been fitted retrospectively into an existing structure was also taken
into consideration -- this is rarely, if ever, an easy thing to do."

"Our new Campus IT Centre has remarkably enhanced academic and social
life at our University," said Professor Tomas Cermak, Rector of VSB Technical
University. "In addition to our everyday use of webcasting courses, we have
also just held more than 70 important conferences that were webcasted to
users both within our campus as well as thousands of off-campus
participants."

"We strive to be on the cutting edge of international technology
integration, and today that means balancing usability with innovation," said
Eduard Fianta, founder, CEO and partner of Manta Projection Systems. "We work
very hard to encourage customers to install established solutions like
Mediasite which excel at not only advanced performance, but are also reliable
and approachable for the everyday user."

Since its introduction in 2003, Sonic Foundry's Mediasite has set the
standard as a transformational communication medium for delivering critical
information and sharing knowledge. Trusted by corporations, government,
health and education institutions, the patented Mediasite webcasting and
content management system quickly and cost-effectively automates the capture,
management, delivery and search of rich media presentations that combine
audio, video and accompanying graphics for live or on-demand viewing.

"We are proud to be a part of the VSB Technical University award and
believe it serves as an international model for Mediasite's flexibility in
integrating both new and existing infrastructure," said Darrin Coulson, chief
operations officer of Sonic Foundry. "We look forward to working with our
international partners like Manta to create technology-enhanced learning
environments that benefit students, faculty and the academic enterprise."

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (Nasdaq: SOFO) is a technology leader in
the emerging rich media communications marketplace, providing enterprise
solutions and services that link an information driven world. Sonic Foundry
is named on Ziff Davis Media's Baseline Magazine's list of the top ten
fastest-growing software companies with sales under US$150 million and
named one of Deloitte's Technology Fast 500 companies. Voted Best Webcasting
Platform and Best Webcasting Appliance in the Streaming Media Magazine
Readers' Choice Awards, the company's solutions are trusted by Fortune 500
companies, education institutions and government agencies for a variety of
critical communication needs. Sonic Foundry is changing the way organizations
communicate via the Web and how people around the globe receive vital
information needed for work, professional advancement, safety and education.
Sonic Foundry is based in Madison, WI. For more information about Sonic
Foundry, visit the company's Website at http://www.sonicfoundry.com.

Certain statements contained in this news release regarding matters that
are not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results
may differ materially from those expressed in or implied by such
forward-looking statements. Factors that could cause actual results to differ
materially include, but are not limited to, uncertainties pertaining to
continued market acceptance for Sonic Foundry's products, its ability to
succeed in capturing significant revenues from media services and/or systems,
the effect of new competitors in its market, integration of acquired business
and other risk factors identified from time to time in its filings with the
Securities and Exchange Commission.

Web site: http://www.sonicfoundry.com