comScore Ranks Top Web Sites in U.K. for September

LONDON, October 30 /PRNewswire/ --

- Back to School Season Boosts Traffic to Wikipedia By 15 Percent

- Retail and career sites also show seasonal growth

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released its report on the top ranking and fastest growing Internet
properties in the U.K. for September, based on data from the comScore World
Metrix audience measurement service.

Top 10 Properties for September

Google was the most visited property in September, with 28.6 million
unique visitors age 15 or older, reaching 89 percent of the total U.K.
Internet audience. It was followed by Microsoft Sites, which attracted 
26.9 million unique visitors, an 83 percent reach.

Wikipedia, a site whose growth had leveled off over the summer, was the
fastest growing property in the top ten in September, increasing by 15
percent to attract its highest ever U.K. audience of 13.3 million unique
visitors. The online encyclopedia site showed a similar increase a year ago,
when it grew by 18 percent to 8.2 million unique visitors between August and
September 2006, reflecting the impact of students returning to their studies
in September.

Students' return to school also gave a boost to Amazon Sites, which grew
3 percent over the previous month to attract 13.6 million unique visitors in
September - reaching 42 percent of the total U.K. Internet audience.

Top 10 U.K. Online Properties
    Ranked by U.K. Unique Visitors
    September 2007 vs. August 2007
    Total U.K., Age 15+ - Home and Work Locations(i)
    Source: comScore World Metrix

               Property             Total Unique Visitors (000)       % Reach 
                                  Aug 2007  Sept 2007      % Change              
    Total U.K. Internet Audience   31,918     32,179          1%         100% 
    Google Sites                   28,345     28,578          1%          89% 
    Microsoft Sites                26,759     26,852          0%          83% 
    eBay                           21,559     21,438         -1%          67% 
    Yahoo! Sites                   21,039     20,843         -1%          65% 
    BBC Sites                      18,578     18,688          1%          58% 
    Ask Network                    14,815     15,001          1%          47% 
    Time Warner Network            14,322     14,310          0%          44% 
    Amazon Sites                   13,261     13,596          3%          42% 
    Wikipedia Sites                11,534     13,293         15%          41% 
    Fox Interactive Media          13,032     12,542         -4%          39% 

    (i) Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs.

Top Gaining Properties for September

Fish4 Sites was the fastest growing property in the U.K. in September,
increasing 34 percent to 2.9 million unique visitors. This growth can be
attributed to the popularity of the property's career resources site,
Fish4jobs. Traffic to the site nearly doubled in September, making
Fish4jobs.com the most visited career site in the UK for the month. September
is typically a month that sees increased traffic to career sites following a
slower summer period.

Two multi-channel retailers appear in the fastest growing list. Popular
high-street entertainment retail chain HMV saw traffic to their site increase
by 25 percent to 3.4 million unique visitors. Arcadia Group, the company
responsible for leading high street stores such as Topshop.co.uk and
Burton.co.uk saw total online traffic to their sites increase 17 percent in
September to 2.7 million unique visitors.

Bob Ivins, EVP of International Markets at comScore, observed: "Seasonal
trends had their typical impact on U.K. Internet use in September. The start
of the school year drove traffic to online retail sites, encyclopedia sites,
and career sites."

Two popular European blogging sites WordPress and Six Apart Sites also
enjoyed traffic growth. WordPress, which provides downloadable software for
Internet bloggers, increased 25 percent to 3.8 million unique visitors,
whilst Six Apart Sites grew 23 percent to reach 3.5 million unique visitors.

Top 10 U.K. Gaining Properties
    Ranked by U.K. Unique Visitors
    September 2007 vs. August 2007
    Total U.K., Age 15+ - Home and Work Locations(i)
    Source: comScore World Metrix

    Property                                 Total Unique Visitors (000) 
                                    Aug 2007       Sept 2007        % change 
    Total U.K. Internet Audience     31,918          32,179            1% 
    Fish4 Sites                       2,167           2,897           34% 
    British Airways                   2,898           3,792           31% 
    Answers.com Sites                 2,603           3,327           28% 
    HMV                               2,745           3,435           25% 
    WordPress                         3,030           3,780           25% 
    Six Apart Sites                   2,875           3,529           23% 
    ITV Sites                         4,127           4,968           20% 
    Sun-Times Media Group, Inc.       2,346           2,760           18% 
    Arcadia Group Limited             2,313           2,709           17% 
    Wikipedia Sites                  11,534          13,293           15% 

    (i) Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs.



About comScore

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