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comScore Ranks Top Web Sites in Germany for September
LONDON, October 30 /PRNewswire/ --
- Back to School Rush Boosts Traffic to Online Retail Properties
- ProSiebenSat1 Sites Breaks into Top Ten Online Properties in Germany
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released its report on the top Internet properties and fastest growing
properties in Germany for September, based on data collected through the
comScore World Metrix audience measurement service.
Google was the most visited property in Germany with 23.2 million unique
visitors age 15 or older, reaching 70 percent of the total German Internet
audience. Google was followed by eBay, which last month overtook Microsoft
Sites to become the second most visited property from within Germany. The
online marketplace served 17.7 million unique visitors in September, having
grown 2.1 percent from the previous month.
Boosted by back-to-school shopping at the beginning of the month, online
retail sites proved particularly popular in September. One such site, Otto
Gruppe, was the fastest growing of the Top 10 German properties, increasing
total traffic by 8.8 percent to 13.7 million unique visitors. It was joined
by Arcandor AG, a property which controls a number of online retail channels
including Quelle.de and Neckermann.de.
Bob Ivins, EVP of International Markets at comScore, observed: "With the
German summer holiday coming to a close and the coinciding back-to-school
rush beginning, online retail sites performed well in September. As we move
into the winter months, it will be interesting to see if the online retail
sector can carry this momentum into the Christmas shopping season."
Following their acquisition of a 70 percent share in MyVideo.de, a German
video sharing site that received traffic of 8.3 million unique visitors from
within Germany in September, ProSiebenSat1 Sites became the eighth largest
property in Germany. The property, which represents the online presence of
Germany's largest commercial TV broadcaster, attracted 13.3 million unique
visitors in September.
Top 10 German Online Properties
Ranked by Number of German Unique Visitors
September 2007 vs. August 2007
Total Germany, Age 15+ - Home and Work Locations(i)
Source: comScore World Metrix
Total Unique Visitors (000) % Reach
August September September
Property 2007 2007 % Change 2007
Total German Internet 32,991 33,174 1 % 100 %
Audience
Google Sites 23,146 23,216 0 % 70 %
eBay 17,361 17,730 2 % 53 %
Microsoft Sites 17,189 17,133 0 % 52 %
Time Warner Network 15,495 15,655 1 % 47 %
United-Internet Sites 15,627 15,581 0 % 47 %
Otto Gruppe 12,619 13,724 9 % 41 %
Wikipedia Sites 12,840 13,433 5 % 40 %
ProSiebenSat1 Sites 13,397 13,284 -1 % 40 %
T-Online Sites 12,477 12,782 2 % 39 %
Arcandor AG 12,012 12,138 1 % 37 %
(i) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
The fastest growing property in Germany in September was auction and
retail site, Yatego GmbH. The site grew 33 percent to reach 2.6 million
unique visitors. It was joined by two popular consumer electronics sites,
Apple Inc. and Sony Online. Apple Inc. grew 22 percent to reach 4.5 million
unique visitors -- a sign that the forthcoming European release of the Apple
iPhone (due for November) is being eagerly awaited in Germany. Meanwhile,
traffic to Sony Online increased 15 percent in September to reach 1.7 million
unique visitors.
Axel Springer Verlag was the largest of the fastest growing properties in
Germany. The online media property, which controls a variety of media
channels including Computerbild.de and Rollingstone.de, grew 16 percent to
reach 5.9 million unique visitors.
Another notable gaining property was WordPress, a blogging site that
provides downloadable software for Internet bloggers. The site grew
32 percent in September to reach 2.7 million unique visitors, which is
consistent with the site's Europe-wide trend, where it grew 27 percent to
reach 21.6 million unique visitors.
Top 10 German Gaining Properties
Ranked by German Unique Visitors
September 2007 vs. August 2007
Total Germany, Age 15+ - Home and Work Locations(i)
Source: comScore World Metrix
Total Unique Visitors (000)
Property Aug 2007 Sep 2007 % change
Total German Internet Audience 32,991 33,174 1 %
Yatego GmbH 1,941 2,585 33 %
WordPress 2,049 2,706 32 %
Apple Inc. 3,719 4,543 22 %
GULLI.COM 2,367 2,878 22 %
Zylom 1,681 1,984 18 %
FUNPIC.DE 2,848 3,314 16 %
RapidShare AG 2,995 3,485 16 %
Axel Springer Verlag 5,067 5,873 16 %
auFeminin.com Network 2,233 2,584 16 %
Sony Online 1,460 1,685 15 %
(i) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world. This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to confidentially
capture their browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research that
captures and integrates their attitudes and intentions. Through its
proprietary technology, comScore measures what matters across a broad
spectrum of behavior and attitudes. comScore analysts apply this deep
knowledge of customers and competitors to help clients design powerful
marketing strategies and tactics that deliver superior ROI. comScore services
are used by more than 700 clients, including global leaders such as AOL,
Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best
Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports,
Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon,
ViaMichelin, Merck and Expedia. For more information, please visit
http://www.comscore.com
Web site: http://www.comscore.com






