3 Austria Launches Mobile Internet Using Novarra's Vision(TM) Mobile Web Platform

SAN FRANCISCO, October 30 /PRNewswire/ --

- Service live on 30 handsets in five weeks

Novarra, the leading provider of next-generation mobile internet
platforms and services, today announces that 3 Austria has launched its
innovative high speed mobile internet service, 'MoreWWW' powered by Novarra's
Vision platform. The MoreWWW service now enables 3 Austria's customers to
access the same breadth of rich internet content that they already do on the
PC from their existing handsets. The announcement follows upon Novarra's
other successful deployments across 3 Group properties including H3G Italy
and 3 Hong Kong. The Vision platform enabled 3 Austria to launch a high
quality consumer experience including seamless integration with their
existing billing system.

The MoreWWW application is available for download from the Planet 3
portal and supports both German and English languages. Other features include
content download and a customized dashboard highlighting top Austrian
websites and email services. The high performance MoreWWW service is offered
on all thirty of 3 Austria's mid- and top-tier 3 Handy handsets, including
X-Series. Two service plans are available: a daily plan and monthly
subscription.

The service has been deployed using the Vision server in conjunction with
Novarra's suite of Java micro-clients which offer superior speed, usability
and personalization. The service was launched within just five weeks due to
Novarra's open standards platform and quality of handset support. This
included full billing integration with MIA, Austria's mobile payment
platform.

Berthold Thoma, CEO, 3 Austria commented: "The internet plays a central
role in our market leading multi-media strategy". He continued: "With
Novarra's advanced capabilities and expertise we could confidently launch
this high ARPU consumer service in time for our Christmas push."

"Transforming the complexity of the web for mobile networks and handsets
is completely different from WAP," said Jayanthi Rangarajan, president and
CEO of Novarra. She added, "We are pleased that 3 Austria selected the
quality that Novarra brings due to 7 years of focus on mobile internet and
mass-market handsets."

Novarra's Vision server is the industry's first platform with dynamic
support for industry WAP/HTML browsers as well as high performance HTML
micro-clients (Java, BREW and C++) which boost consumer usability and
performance. The proven, carrier-grade platform for next-generation content
and services, delivers the benefits of content adaptation, content reduction,
acceleration, optimization, filtering and services definition in a single
platform. Built upon open standards, with support for portals and
advertising, the Vision server fits seamlessly within content, network and
billing infrastructure. Novarra's full browsers and micro-clients provide
industry leading performance and mobile usability across open-OS handsets.

About Novarra:

Novarra is the leading provider of high performance mobile web gateway
platforms for operators and content providers to create new internet-based
services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and network optimization designed
for mass-market, high volume mobile consumer deployments. Novarra's open,
standards-based platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals, personalization and
advertising. Global, commercial deployments over 5 years on both 2.5G and 3G
networks have proven consumer satisfaction, uptake and increased data
services revenue.

Novarra and Vision are trademarks of Novarra, Inc.

For more information:   
    Europe:
    Annie Woodhead / Alexis Dalrymple
    Hotwire PR
    annie.woodhead@hotwirepr.com / alexis.dalrymple@hotwirepr.com
    +44-(0)-207-608-4664 / +44-(0)-207-608-4685

    North America:
    Doug Haslam
    Topaz Partners
    Novarra@topazpartners.com
    +1-781-404-2419



Web site: http://www.novarra.com