Blue Shoots Ltd Wins Inaugural "Excellence in Online Retailing" Award at the 2007 Excellence in Housewares Awards

LONDON, October 31 /PRNewswire/ --     Blue Shoots Ltd (http://www.blueshoots.com ), the specialist online cook
shop, has won the "Excellence in Online Retailing" award for the independent
sector at the Excellence in Housewares awards 
(http://www.max-publishing.co.uk/index.php?id=67). The awards, which have 
been running since 2000, recognise excellence in Housewares retailing and 
product development and are purely by nomination by the suppliers, 
manufacturers and wholesalers within the Housewares industry. The online 
award is a new award, reflecting the growth in Internet shopping.

Roger Morgan-Grenville, Managing Director of Dexam, the award's sponsor
and one of the judges of the award, said: "We had a very strong shortlist but
Blue Shoots won due to their continual improvements across both their website
and customer support operation which has resulted in the growth of their
business. Quite simply they are going about building their business in the
right way." Understandably Jonathan Piggins, Managing Director of Blue Shoots
Ltd, was delighted: "To have peer validation is absolutely fantastic and the
award reflects the hard work we have put in over the past few years." He
further added: "We are still in the early part of our journey to create a
high quality online cookshop. We now have to build upon this success to
ensure an even more rewarding online shopping experience for all our
customers".

Blue Shoots is a specialist online cookshop whose aim is to
bring a wide and high quality selection of kitchen equipment to the online
consumer. Products range from bakeware to cookware, textiles to kitchen
knives, cutlery to kitchen gadgets, tools and appliances and much more. The
brands available include many household names, including Chasseur, Sabatier,
Dualit, Mermaid, KitchenAid, Stellar, Tefal, Zwilling JA Henckels, Chef'n,
Cole and Mason and Magimix and Blue Shoots is continually adding new ranges
to its site.