NEW YORK, September 4 /PRNewswire/ --

- One-to-Two Minute Videos Provide The Latest News, Opinions and Expert
Advice

- Site Lets Doctors Earn CME Credits, Form Communities and Get Lifestyle
Tips From Colleagues

With patient visits, healthcare bureaucracy and paperwork, and meetings
with an onslaught of pharmaceutical reps, doctors' schedules are more packed
than ever these days. The Doctor's Channel (www.thedoctorschannel.com), which
is now available in beta form, is a useful, time-saving tool that condenses
the overwhelming amount of information doctors are forced to navigate each
day in a creative, informative way. The site allows doctors to learn from
each other and the healthcare community about the latest news, ideas and
information in professionally produced one-to-two minute video segments that
will eventually cover 35 different medical specialties.

Exchange Ideas and Learn At Your Convenience

The Doctor's Channel is designed to provide a dynamic platform for
doctors and other healthcare professionals to exchange ideas and opinions on
everything from allergies and clinical immunology to women's health.

Videos on the site feature expert advice from opinion leaders and fellow
doctors and are created by The Doctor's Channel editorial team, with
additional sponsored content supplied by pharmaceutical companies and others
in the healthcare community. Videos are archived permanently, allowing
doctors to view and learn at their convenience. Best of all, doctors can earn
continuing medical education credits (CME) as they watch.

The Doctor's Channel was created by David Best, MD, MBA and Michael
Banks, MD. Best has worked in healthcare advertising, marketing and education
for 25 years and founded Saatchi & Saatchi's medical education company
BESTMED and the London-based BESTMED UK. Banks served as Vice President for
BESTMED.

"We started The Doctor's Channel because it's apparent that the
traditional system of medical education isn't working as well as it could,"
said Best, president of The Doctor's Channel. "Watching a talking head for 15
minutes on a computer screen is a crushing bore. The world is media snacking,
getting their information in short bursts from mobiles, podcasts and RSS
feeds. We decided that the physician, who really does have precious few
minutes a day, is the perfect audience for short, succinct educational
streaming videos. Our goal is to provide an engaging, interesting way for
doctors to learn that quickly gets to the point."

Doctors who register on the site can personalize The Doctor's Channel by
joining groups related to their interests, sending and receiving personalized
messages, and storing their favourite videos. When viewing certain
pharma-sponsored videos, doctors can even request additional information or
samples from a sales representative with just one click of the mouse.

Expert Content Covering an Array of Important Topics

The Doctor's Channel provides information on the latest medical
techniques, as well as useful lifestyle tips from experts of another kind.
Editorial features on the site include:

Curbside Consults: A place where doctors can submit questions about
virtually any topic to The Doctor's Channel editorial team. The Doctor's
Channel will find an expert with the answer and will quickly post a video
interview online.

MD Tips: Because being a doctor isn't all work and no fun, MD Tips offers
lifestyle tips to help doctors make the most of their time in and out of the
office. What's the best pair of shoes for the O.R.? What Chicago restaurants
are must-visits during the American Academy of Family Physicians meeting? MD
Tips provides answers to these and other questions from fellow doctors who
know best.

"Wireless Mike": A two-minute roundup of the most important health and
medical news, hosted by Doctor's Channel Vice President Michael Banks, MD.

Duelling Doctors: Groups of videos in which experts tackle the latest
medical topics.

Les Edrich, MD's "I Could Care, Les": A recurring video segment in which
Dr. Edrich, a Long Beach, Calif., surgeon who trained at NYU's Bellevue
Hospital addresses the most challenging and controversial issues facing
doctors - from Medicare reform to medical ethics.

About The Doctor's Channel

The Doctor's Channel (www.thedoctorschannel.com) is a Web site that
allows doctors to learn from each other at their convenience. The time-saving
site includes short one- to two-minute streaming video clips designed to get
to the point, with insights and opinions from experts in 35 different
specialties, as well as community and lifestyle features that help doctors
stay on top of the latest news, ideas and information. The Doctor's Channel
is based in New York and was founded by David Best, MD, MBA, and Michael
Banks, MD. David Best serves as the company president. Best has worked in
healthcare advertising, marketing and education for 25 years and founded
Saatchi & Saatchi's medical education company BESTMED.

Contact in the UK:
    David Dapko
    Maloney & Fox
    +44-020-7632-3811
    ddapko@maloneyfox.com

    Contacts in New York:
    Kaley Hoffman
    Maloney & Fox
    +1-646-356-8332

    khoffman@maloneyfox.com
    Hillary Tolle Carter
    Maloney & Fox
    +1-646-356-8320
    hcarter@maloneyfox.com



Web site: http://www.thedoctorschannel.com