LetThemKnowItsChristmas.com - A New Way of Giving This Christmas

LONDON, November 27 /PRNewswire/ --

- ATTN Feature Editors

- With Photo

By switching their browser home page to
http://www.LetThemKnowItsChristmas.com, internet users can generate donations
to charity in the run-up to Christmas.

Launching on 19th November 2007, this new way of giving allows users to
search the internet using their preferred search engine as well as view
slideshow galleries from the ever-growing Flickr database. Subtle, contextual
text based advertising then creates charity donations on their behalf. The
collective donation will be made on Christmas day 2007.

LetThemKnowItsChristmas.com is proud to announce that World Vision has
been selected as the beneficiary of all profits raised. This will provide
direct and effective benefits to people in developing countries. The more
users who adopt this new way of giving the more money will be raised for
World Vision charity projects worldwide.

The home page itself is customizable to each user's preferences. Flickr
slideshows containing photographs from all over the world can be viewed
either using a keyword search, or by displaying images from an individual
Flickr account. This can be either their own collection or a friends. The
colour scheme and search engine used can also be defined and users can stay
in touch with the progress of LetThemKnowItsChristmas.com to see how
donations have increased as Christmas gets nearer.

In short, setting http://www.LetThemKnowItsChristmas.com as your home
page is an easy and safe way to help charity this Christmas.

Quotes from Rob Boles founder of LetThemKnowItsChristmas.com

"Anyone who already uses a search engine as their home page can switch
straightaway, and the benefits will immediately go to charity. Users can see
just how much money is going to World Vision as the days go past, so there is
a feel-good factor - you can clearly see you have helped to do something
worthwhile."

"We have tried to give people useful advertising without the distraction
you get on so many pages. Here you have static, unobtrusive adverts based on
your previous searches - if you're not interested, you won't be diverted."

Contact: Rob Boles, Tel: +44(0)20-7870-2213, Email:
robin.boles@letthemknowitschristmas.com

http://www.LetThemKnowItsChristmas.com

About World Vision

World Vision is a Christian humanitarian organization dedicated to
working with children, families and their communities worldwide to reach
their full potential by tackling the causes of poverty and injustice. The
organization serves all people, regardless of religion, race, ethnicity, or
gender.

About Flickr / Yahoo!

Flickr is owned by Yahoo!, a leading global Internet brand and one of the
most trafficked Internet destinations worldwide. Yahoo!'s mission is to
connect people to their passions, their communities, and the world's
knowledge. Yahoo! is headquartered in Sunnyvale, California.

Yahoo! and Flickr are trademarks and/or registered trademarks of Yahoo!
Inc.

Note to Editors:

A picture/s accompanying this release is available through the PA 
Photowire. It can be viewed at http://www.mediapoint.press.net or 
http://www.prnewswire.co.uk.