Plentyoffish.com Ranked #1 Online Dating Site In The United Kingdom By comScore World Metrix

VANCOUVER, British Columbia, November 27 /PRNewswire/ --

Plentyoffish.com, the world's largest free online dating site, is now the
#1 online dating site in the United Kingdom, as ranked by unique visits. The
site, which launched in 2003, has significantly more traffic than several
other sites that have been in the market for much longer.

According to comScore's latest rankings, Plentyoffish.com received
7,209,000 visits in the U.K. during the month of October, 2007. Meanwhile,
the combined total traffic of all the Meetic sites was 4,397,000, and
2,100,000 for Match.com in the same period. In a sharp comparison of
marketing techniques between Plentyoffish and their competitors, the company
relies heavily on word-of-mouth marketing, rather than heavy online ad
spending. Even with this major difference in marketing philosophy,
Plentyoffish.com receives more page views than Meetic and Match combined.

"I started Plentyoffish out of my living room," says the site's founder,
Markus Frind. "I knew that flashy graphics and multi-million dollar
advertising campaigns do not make a good dating site. Success comes down to
creating a site that is easy to use and is filled with real people. By
keeping the site free, more people have been willing to try it out, and when
they do, they can't help but tell all their friends about it."

Plentyoffish.com has established itself as the predominant force in
online dating throughout the United Kingdom. According to comScore World
Metrix, Plentyoffish received 114,000 average daily unique visitors to its
website compared to Meetic's 73,000 and Match.com's 45,000 during the month
of October.

The online dating industry is still evolving in the UK, and singles are
moving away from paid online dating sites and towards free alternatives like
Plentyoffish.

About Plentyoffish

Created and founded by Markus Frind in 2003, Plentyoffish.com has changed
the face of the online dating industry by showing singles they don't have to
pay for love. Driven almost entirely by word of mouth referrals, Plentyoffish
has grown to be the #1 dating site in the world, overall. #1 in Canada, #1 in
the UK, and the 2nd most popular in the USA. (Rankings available at
OnlinePersonalsWatch.com). Every day, more than 500,000 singles choose
Plentyoffish.com as their online dating destination.

Web site: http:/www.Plentyoffish.com
              http://www.onlinepersonalswatch.com