Ringing in the Holidays with Cheer: Last 2007 dotMobi Premium Domain Name Online Auction with Sedo Begins Nov. 28

DUBLIN, Ireland and WASHINGTON, November 27 /PRNewswire/ --

- Third Sedo-hosted auction in 2007 series offers names for leisure and 
sports verticals as well as alcohol-related names like vodka.mobi, 
tequila.mobi and wine.mobi

In its last "premium name" auction for 2007 -- starting Wednesday, Nov.
28 -- dotMobi will release 100 names of interest to leisure and sports brands
around the world. The auction, which closes on Dec. 5, will be hosted by
Sedo.com, the leading online marketplace for buying and selling domain names
and Web sites.

This is the third auction of premium names by dotMobi. The first two
dotMobi premium name auctions generated more than US$1.6 million,
demonstrating the high demand for the type of mobile-ready content delivered
by .mobi domain names.

The latest auction features a selection of sports names, including
clubs.mobi, games.mobi, soccer.mobi, and sports.mobi and also leisure names
like florists.mobi, photos.mobi, movies.mobi, and videos.mobi. Additionally,
several beverage-related premium names will be auctioned, including
beer.mobi, tequila.mobi, vodka.mobi and wine.mobi.

dotMobi premium names are a set of more than 5,000 commonly used words
that dotMobi set aside during its formation. dotMobi is the first domain
company to offer these selected premium names via an auction process.

"The success of our premium name auctions continues to show the strong
demand for custom web content -- not just repurposed .com content," said Trey
Harvin, CEO of dotMobi. "Over the past year, we've seen an explosion of
mobile-specific content being delivered via .mobi domains from brands around
the world. Brands have learned that they can reach their on-the-go customers
more effectively with web content designed for mobile delivery. There is no
doubt that the growth that we saw in 2007 will continue to rise exponentially
in 2008."

Tim Schumacher, CEO of Sedo, said, "The verdict is in and the mobile Web
is here to stay, as clearly demonstrated by these first dotMobi auctions. The
success of the auctions far exceeded our expectations, and we look forward to
seeing the innovative ways that dotMobi will allocate additional premium
names in 2008."

Any company or individual may bid in this auction. The rules of this
auction follow Sedo's standard auction terms and conditions with additional
dotMobi requirements for buyers. Full information, including the list of
auction names, is located on the dotMobi Web site at
http://premiumauction.mobi.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium
based in Dublin, Ireland with offices in Washington, DC and Beijing, is
leading the growth of Internet use from mobile phones with the .mobi domain
name. Unique among domain name providers, dotMobi ensures that services and
sites developed around .mobi are optimized for use by mobile devices.
On-the-go consumers can have confidence that an Internet site or service will
work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading
online marketplace for buying and selling domain names and websites.
Headquartered in Cambridge, Mass., Sedo has assembled the world's largest
database of domain names for sale, with more than seven million listings. The
success of Sedo's model has attracted a global membership base of more than
350,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN
DE0005490155 / German WKN: 549015), which is part of the German United
Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of
its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and
Spain (Sedo.com).

For additional information, please visit www.sedo.com.

For more information, please contact:
    
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@mtld.mobi

    Danielle Siemon
    A&R Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Sasha Manners
    Edelman for dotMobi (Europe)
    +44-20-7344-1504
    sasha.manners@edelman.com

    Kate Donahue
    Director of Marketing
    Sedo
    +1-617-499-7260
    kate@sedo.com



Web site: http://www.dotmobi.mobi