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Spb Catalog Takes a Microsoft Innovation to Consumer Market


ST. PETERSBURG, Russia, November 28 /PRNewswire/ --     Spb Software House, the world's leading Windows Mobile software maker,
pioneers in implementing Windows Mobile Marketplace technology in a real,
consumer-market solution. Spb Catalog, an on-device mobile content catalog
based on the Marketplace technology, is now shipped by such major device
manufacturers as Fly, Gigabyte, and HTC.

"Our partner OEMs have recognized the opportunity of doing more for their
customers with Spb Catalog. We all agree that Windows Mobile Marketplace is
set to revolutionize the way people become aware of, buy, and install
software; it might even change the way devices are generally used," -
comments Vassili Philippov, Spb Software House COO. "Spb Catalog can secure
multiple benefits for all the parties involved. The end users get immediate
access to the most up-to-date content, the device manufacturers are able to
deliver fuller device experiences to customers, and the mobile operators get
an additional means of differentiation," Vassili concludes.

"We're pleased to see Spb Software House take advantage of Windows Mobile
Marketplace, which allows them to promote, sell and deliver 'Designed for
Windows Mobile' certified applications directly from Windows Mobile phones,"
said Daniel Bouie, senior product manager at Microsoft. "As the first mobile
software publisher to launch a commercial catalog for Windows Mobile
Marketplace, Spb is helping make the Windows Mobile phone experience more
accessible for customers."

Spb Catalog is shipped by Gigabyte in GSmart i300, i350, and t600 models,
by Fly in its PC100 and PC200 devices, and in the Russian edition of HTC's
TyTN II. Spb Catalog is unique in the way it grants end-users access to
diverse, free or paid-for mobile content (programs, games, ringtones, skins,
themes), all of which is pretested for the devices Spb Catalog comes on. All
of the included programs are certified as "Designed for Windows Mobile", are
available in 14 languages, and buying them is made simple with such friendly
payment methods as mobile credit card transactions or premium text messaging.

About Spb Software House (http://www.spbsoftwarehouse.com)

Spb crafts software to enhance the experience of using Windows Mobile
phones. It is an international company with presence in Germany, Hong Kong,
Russia, and Thailand. Spb combines a unique line of consumer products, with
servicing such leading enterprises as ASUSTeK, BenQ Siemens, Fly, Fujitsu
Siemens Computers, Gigabyte, HTC, O2, Optimus, Palm, SingTel, Swisscom
Mobile, T-Mobile, and VimpelCom.

Media Contact:
    Victoria Krasilshikova
    pr@softspb.com
    +7-812-335-6993

© PR Newswire Association LLC.

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