comScore Ranks Top Web Sites in U.K. for October

LONDON, November 28 /PRNewswire/ --

- Online Retail Enjoys Significant Growth as U.K. Christmas Shopping
Season Starts Early

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released its report on the most visited and fastest growing Internet
properties in the U.K. for October, based on data from the comScore World
Metrix audience measurement service.

Top 10 Properties for October

Google was the most visited property in October, with 29.1 million unique
visitors age 15 or older, and reaching 90 percent of the total U.K. Internet
audience. Google was followed by Microsoft Sites, which attracted 27.4
million unique visitors, an 85 percent reach. Wikipedia continued to be the
fastest growing property in the top ten most visited properties in October,
increasing by seven percent to attract its highest ever U.K. audience of 14.2
million unique visitors.

The U.K.'s two largest online retail properties, eBay and Amazon Sites,
both enjoyed increased traffic. eBay grew four percent to 22.2 million unique
visitors, with Amazon Sites increasing five percent to 14.3 million.

Top 10 U.K. Online Properties 
    Ranked by U.K. Unique Visitors
    October 2007 vs. September 2007 
    Total U.K., Age 15+ - Home and Work Locations (i) 
    Source: comScore World Metrix 
                                    Total Unique Visitors (000) 
              Property            Sep 2007   Oct 2007     % Change   % Reach  
    Total U.K. Internet Audience     32,179     32,444           1       100 
    Google Sites                     28,578     29,061           2        90 
    Microsoft Sites                  26,852     27,429           2        85 
    eBay                             21,438     22,191           4        68 
    Yahoo! Sites                     20,843     21,400           3        66 
    BBC Sites                        18,688     18,860           1        58 
    Ask Network                      15,001     15,920           6        49 
    Amazon Sites                     13,596     14,265           5        44 
    Wikipedia Sites                  13,293     14,248           7        44 
    Time Warner Network              14,310     14,229          -1        44 
    Fox Interactive Media            12,542     12,718           1        39 

    (i) Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs



Ten Fastest Growing Properties for October

Six of the ten fastest growing properties were online retail sites, with
five of these being multi-channel retailers. Growth to multi-channel retail
sites was led by Woolworths Group plc, which was the fastest growing property
in the U.K. in October, increasing 54 percent to 2.9 million unique visitors.
It was joined by another big name high street store, Boots plc, which grew 44
percent to 2.6 million unique visitors. There were also gains for Sony
Online, which grew 22 percent to 3.4 million unique visitors, Dixons Stores
Group, up 19 percent to 5.3 million, and HMV, up 15 percent to nearly 4
million unique visitors.

The lone pure play online retailer in the fastest growing list was
Play.com sites, which was also the largest of the U.K.'s top ten fastest
growing properties. The property enjoyed a 34 percent growth to reach 6.7
million unique visitors in October.

"We would expect to see an upward trend in traffic to online retail sites
in the U.K. in October," said Bob Ivins, EVP of European markets for
comScore. "In a survey conducted by comScore in the last week of October, 48
percent of U.K. respondents said they had already begun shopping for
Christmas. What is perhaps more notable is the rate of this growth.
Multi-channel high-street stores like Woolworths and Boots experienced
significant increases and if this trend continues we should see very strong
online sales for high-street stores this Christmas."

Outside of the retail category, there was notable growth for Royal Mail
Group. Traffic to the site grew 23 percent to 4.4 million unique visitors,
driven in large part by the nation-wide mail worker strikes that took place
at the beginning of the month. Reed Elsevier Group was the fourth fastest
growing property in the U.K., increasing total traffic 25 percent to 2.6
million unique visitors. Much of this growth can be attributed to the
seasonal trend of increased traffic to career services and job search sites
in October, which saw Reed Elsevier Group owned site, Totaljobs.com, increase
28 percent over the course of the month.

Top 10 U.K. Gaining Properties
    Ranked by Percentage Change in U.K. Unique Visitors 
    October 2007 vs. September 2007 
    Total U.K., Age 15+ - Home and Work Locations (i)
    Source: comScore World Metrix
                                           Total Unique Visitors (000)
                Property                  Sep 07    Oct 2007        % Change
    Total U.K. Internet Audience           32,179      32,444              1
    Woolworths Group plc                    1,890       2,911             54
    Boots Plc                               1,779       2,565             44
    Play.com Sites                          5,033       6,733             34
    Reed Elsevier Group                     2,115       2,642             25
    Royal Mail Group                        3,590       4,404             23
    Sony Online                             2,777       3,388             22
    Glam Media                              3,161       3,798             20
    Dixons Stores Group                     4,410       5,255             19
    Demand Media                            2,374       2,802             18
    HMV                                     3,435       3,958             15

    (i) Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs



About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world. This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to confidentially
capture their browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research that
captures and integrates their attitudes and intentions. Through its
proprietary technology, comScore measures what matters across a broad
spectrum of behavior and attitudes. comScore analysts apply this deep
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