Boxbe Introduces Social Utility for Yahoo! Mail, Outlook and Gmail

SAN FRANCISCO, November 29 /PRNewswire/ --

- Email nods to social networking with 'Email by invitation'

Boxbe, a company that lets consumers regain control of their incoming
email, today announced a social utility for email. Boxbe's free service gives
the millions of users of Yahoo! Mail, Microsoft Outlook and Gmail the ability
to protect and ensure the delivery of messages from friends, family,
co-workers and even entire domains, such as: amazon.com, americanexpress.com
or yourfamilyname.com. With the release of Boxbe's new service, users of
Yahoo! Mail, Outlook and Gmail can now create an 'email guest list', which
ensures that they receive messages only from those people who matter to them.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071129/AQTH072LOGO )

"Going beyond Email 2.0 Boxbe's guest list makes email more like instant
messaging or social networking: People who want to reach you must first get
your permission," said Thede Loder, co-founder and president of Boxbe. "Boxbe
allows you to treat your friends' email with the respect it deserves, and
reject any message that tries to invade your inbox without an invitation from
you."

In the same way that social networks require users to accept friends to
share profiles and exchange messages, the Boxbe guest list allows users to
control which messages can get through and which need permission. Setting up
a guest list is simple:

-- The system imports the addresses you already have saved and allows you
       to select those you want to accept messages from;

    -- anyone not on the guest list who sends you a message receives an
       invitation to join your guest list, and remains on a waiting list
       until you verify the message and approve the sender.

This process stops spammers and brings order back to email. Unverified
messages are not arbitrarily blocked or deleted; they are simply held in a
waiting list where they can be viewed or forwarded at anytime. Consumers can
also choose which businesses can reach them by name or by category; they can
specify with total privacy which marketers can reach them and what products
they are interested in.

According to a research report released by the Pew Internet & American
Life Project, more than half of email users (55 percent) say they have lost
trust in email because of spam.

"Email is such an essential tool we use in all areas of our lives,
personal and professional, yet it has not kept pace with the way that people
communicate these days," continued Loder. "We are committed to working with
companies like Yahoo, Microsoft and Google to restore people's faith in email
by screening out unwanted messages and letting in those that matter."

Boxbe is able to offer this innovative service in part due to the
"opening-up" of some of the industry's leading e-mail services. For example,
in March 2007, Yahoo! announced the opening of its Yahoo! Mail Web Services,
a multi-tiered set of open Web services that allow developers to build
software and services around the world's No. 1 (i) Web mail platform.

"I invested in Boxbe because they have created an innovative service that
makes email usable again. Consumers have always had to deal with inboxes that
are clogged with irrelevant information. With Boxbe, now they can focus only
on those emails which really matter, from those people who really matter to
them," said Esther Dyson, Boxbe investor and board member.

Boxbe is backed by leading investors: Draper Fisher Jurvetson, the
original investor in: Hotmail (acquired by Microsoft), Skype (acquired by
eBay), Baidu, and Overture (acquired by Yahoo!), among many others; and
Esther Dyson, an influential commentator on the impact of emerging
technologies and markets, and an investor in Flickr (acquired by Yahoo!),
Medstory (acquired by Microsoft), Brightmail (acquired by Symantec) and
Postini (acquired by Google).

About Boxbe

Boxbe lets you easily create an email guest list that ensures you receive
messages from people and companies that matter to you. Boxbe is completely
free, and takes only a few minutes to set up. Boxbe's free service works with
most popular email products and services, including Yahoo! Mail, Microsoft
Outlook and Gmail. Boxbe is a privately held company, headquartered in San
Francisco, CA and online at: http://www.boxbe.com.

Media inquiries
    Andrea Heuer
    Consort Partners
    boxbe@consortpartners.com
    Tel: +1-917-886-5113



Web site: http://www.boxbe.com