Medcenter and Medscape Announce the Launch of New Physician Portal in Latin America, Spain and Portugal


NEW YORK, December 3 /PRNewswire/ --

Medcenter, the multinational healthcare marketing company specializing in
the pharmaceutical industry, and WebMD (Nasdaq: WBMD), the leading provider
of health information services, today announced the launch of their new
professional portal.

This new portal, available at www.medcenter.com/medscape, offers news
feed, disease resource centers, the latest medical conference coverage and
continuing medical education (CME) on a specialty-specific basis. The site
will include health information in both Spanish and Portuguese. The site will
feature Medscape's extensive content and editorial resources, and will be
marketed through Medcenter's well established physician relationships and
associations with prominent medical societies in Latin America, Spain and
Portugal.

"We are very pleased with this alliance and we are sure that the
credibility, expertise and physician database of Medcenter in Europe and
Latin America, together with the brand and extraordinary amount of
high-quality medical content from Medscape, will allow us to offer our
customers from the pharmaceutical industry the best channel for communicating
with physicians," said Carlos Eduardo Reis, CEO, Medcenter.

"Our move into Latin America, Spain and Portugal will enable us to
capitalize on the opportunities in these important markets and provide the
physicians there with the latest medical information to improve their
clinical knowledge," said Wayne Gattinella, President and Chief Executive
Officer, WebMD Health Corp. "We are leveraging Medcenter's leading network of
physicians and medical association relationships in Latin America, Spain and
Portugal to bring Medscape's timely and relevant clinical information to
important new markets."

The new site combines the best of both Medscape and Medcenter's current
offerings. Medscape delivers original, professional medical content to
medical specialists, primary care physicians and other health professionals
through its family of specialty specific destinations. Medcenter provides
solutions in the areas of Medical Education, Drug Promotion, Consumer
Marketing and Market Research through a series of online platforms.

About Medcenter

Medcenter is the leading provider of online continuing medical education
and pharmaceutical marketing in Latin America, Iberia and the Caribbean. More
than 250 medical associations and institutions endorse Medcenter's
educational activities. Altogether these associations gather more than 50% of
all the physicians of these regions. Medcenter has offices in United States,
Spain and Latin America.

Contact:
    Mariel Aristu
    Brand & Communications Manager
    mariel.aristu@corp.medcenter.com
    +5411-4718-3500 ext 133
http://www.corp.medcenter.com

© PR Newswire Association LLC.

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