BRUSSELS, December 4 /PRNewswire/ --

- Parents Welcome Family Timer Feature to Manage Children's Interactive 
Gaming Experience

Parents throughout Europe overwhelmingly view themselves as the most
influential source to decide whether a video game is suitable or not for
their children according to the Play Smart, Play Safe Index, a new survey
sponsored by Microsoft.

The independent survey of 4,000 parents in the UK, France, Germany and
Italy, gauged attitudes on a host of issues about video gaming. The poll is
part of Microsoft's Play Smart, Play Safe parent education programme to
empower and inform parents and other stakeholders on how to best deliver a
fun, safe and balanced gaming experience for children of all ages.

The poll reveals that the majority of parents (66%) look to themselves
when deciding on which games are most suitable for their children. They also
consider their children (21%) influential in deciding the types of games they
play, putting them on par with video game manufacturers (21%) and the
government (18%).

"As a leader in interactive entertainment, we have a responsibility to
provide both the information and the technology parents need to best deliver
a safe gaming experience for their families," said Chris Lewis, Vice
President, Microsoft EMEA. "In line with the research results, Microsoft is
making available today a new Family Timer feature - already built into
Windows Vista - that will enable parents for the first time to set the
appropriate amount of gaming and entertainment time on the Xbox 360 - on a
daily or weekly basis."

Parents stated that the content of games and the amount of time playing
games are important issues. In fact, seven out of ten parents (71%) expressed
concern over the content of video games, with the highest level of concern
being in Italy (83%) and the UK (76%).

A majority of parents (60%) agree however that they are sufficiently
informed about the built in functions on game consoles or operating systems
to control their child's access,

But when it comes to the video gaming time of their children, only half
feel in control of such time. Parents had strong opinions about the amount of
time their children spent playing games suggesting one hour of video games
per day as the most common prescription. To assist in monitoring the gaming
time of their children, the poll revealed three-quarters of parents would
welcome a built-in console or software function to monitor the time their
children spent playing video games.

In terms of access to games the research revealed "most video games are
played in a controllable environment with the majority of children playing by
themselves (64%). Video games also provide a great social platform for many
children with nearly a third playing with friends (32%) and family (32%).

"It's a fantastic time to be a kid in the digital age, but it's also time
for all of us to come together as responsible parents and business leaders to
ensure our children are safe as well as challenged and entertained,"
continued Lewis.. "Microsoft is committed to educating parents about the
tools and resources available to help them manage their children's
interactive entertainment experiences on both Xbox 360 and Windows Vista.
While the research tells us there is strong awareness of the parental
controls and video game age ratings, we need to make it easier for parents to
adopt and use these tools and to build further awareness through partnerships
with key governmental and non-governmental organizations as well as with the
gaming and retail industries. This is the primary goal of our Play Smart,
Play Safe initiative in Europe."

Microsoft's Commitment to Families Is Ongoing

Xbox was the first video game and entertainment system with built-in
parental controls for both online and offline use. Known as Family Settings,
these controls allow parents and caregivers to set guidelines for which games
work for them, make informed choices about content, and decide with whom
their children can play online. Earlier this year, Windows Vista launched
with a similar set of parental controls that allows parents to guide
children's game playing, Web browsing and overall computer use. These
controls help parents determine which games their children can play, which
programs they can use, which Web sites they can visit - and when.

With more than 13 million Xbox 360 consoles sold, the company's drive to
empower parents is a core Microsoft responsibility.

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering
great games, unique entertainment features and a unified online gaming
network that revolve around gamers. Xbox 360 will have a portfolio of more
than 300 games and will be available in nearly 40 countries by the end of
2007. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.

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