blinkx Partners With Guinness World Records to Bring Users Unique Footage of Record-Breaking Feats


SAN FRANCISCO, December 4 /PRNewswire/ --     blinkx, the world's largest video search engine, today announced a
partnership with Guinness World Records, the global leader in compiling and
authenticating world records. Under the terms of the agreement, video content
from Guinness World Records' Video Vault will be fully searchable and
playable at http://www.blinkx.com. Leveraging its unique AdHoc platform,
blinkx will also place contextually relevant advertising against the footage,
and will share resulting ad revenue with Guinness World Records.

Guinness World Records, a division of HIT Entertainment, has become a
household name in world records. It is the only enterprise that collects,
confirms, accredits and presents world record data with an authoritative
investment in comprehensiveness and authenticity. The Video Vault is a
catalog of online videos ranging from the fastest, strongest, longest and
even the weirdest achievements in the world, and users can submit footage of
their own attempts to break world records directly on the Web site.

"People have long been intrigued by record-breaking feats," said Suranga
Chandratillake, founder and CEO, blinkx. "Our partnership with Guinness World
Records gives viewers instant and easy access to videos of some of the modern
world's most interesting moments in time."

"Our users want content that is thoughtfully organized and easily
searchable, which is why we chose blinkx," said Ryan Tunstall, IT &
Operations Director, HIT Entertainment. "Global audiences can now watch video
footage of the biggest, fastest, tallest, most amazing and most skilled in
the world on blinkx.com."

As the pioneer in video search technology, blinkx has built a reputation
as the smartest way to search new forms of online content such as video. With
more than 220 partners and 18 million hours of indexed video and audio
content, including favorite TV moments, news clips, short documentaries,
music videos, video blogs and more, blinkx uses advanced speech recognition
technology to deliver results that are more accurate and reliable than
standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search
engine. Today, blinkx has indexed more than 18 million hours of audio, video,
viral and TV content, and made it fully searchable and available on demand.
blinkx's founders set out to solve a significant challenge - as TV and
user-generated content on the Web explode, keyword-based search technologies
only scratch the surface. blinkx's patented search technologies listen to -
and even see - the Web, helping users enjoy a breadth and accuracy of search
results not available elsewhere. In addition, blinkx powers the video search
for many of the world's most frequented sites. blinkx is based in San
Francisco and London. More information is available at http://www.blinkx.com.

About Guinness World Records

Guinness World Records is the universally recognized authority on
record-breaking achievement. First published in 1955, the annual Guinness
World Records book is published in more than 100 countries and 20 languages
and is one of the highest-selling books under copyright of all time with more
than 3 million copies sold annually across the globe. Guinness World Records
celebrated its 50th anniversary edition in 2004, a year after the sale of its
100 millionth copy. The Guinness World Records Web site 
(http://www.guinnessworldrecords.com) receives more than 11 million visitors 
a year.

Press Contact: 

    Clare Gayner 
    Bite Communications 
    +44(0)20-8834-3454
    Clare.Gayner@bitepr.com

© PR Newswire Association LLC.

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