LONDON, December 4 /PRNewswire/ --     ArgentVive plc, the e-commerce group, is pleased to announce that its
Retail8 Consumer Division has entered into a development agreement with
Redberry Digital Ltd. The venture will advance the Company's newly launched
search tool BookRabbit, into a new book buying and social network hybrid that
will provide increased functionality and additional features.

Under the terms of the agreement, Redberry will provide Retail8 with
design and build services in return for a project fee and a share of the
sales revenue generated through the BookRabbit 2.0 site. The current version
of BookRabbit offers a unique search and location service for users to enable
them to find their local bookshop using a mobile web browser, such as an
iPhone. The new web 2.0 version is expected to be launched during mid-2008,
with a number of additional features designed to meet the needs of the
prolific book buyer, a retail market worth some GBP550 million a year.
Retail8 have chosen Redberry as its development partner due to its impressive
track record across web publishing, mobile design and eCommerce solutions.
Redberry's clients include Universal, Working Title films and Discovery
Networks.

Management appointments

The Company is also pleased to announce that it has also made two further
key managerial appointments at Retail8.

Will Jones joins Retail8 as IT Director from Waterstone's Booksellers
where he worked as eCommerce IT Solutions Manager responsible for the
development of Waterstone's website since launch. Previously Will was at IT
and business consultancy Conchango, working with various clients including
Boots, Harrods and Associated Newspapers. He also worked at John Lewis, where
he was part of the team that integrated and developed the johnlewis.com
operation following the purchase of the UK division of buy.com.

Kwen Wan has joined from GAME stores group, Europe's largest video games
retailer, where he was lead designer for online. Prior to this, he worked for
the world renowned Philips Design.

Kieron Smith, Managing Director of Retail8, said: "We are targeting a
book selling market worth GBP550 million that is not being engaged with or
adequately serviced. Our aim is to secure a significant market share by
meeting the more demanding needs of prolific book buyers who, like us, have a
passion for books.

We have chosen Redberry as our joint venture partner due to their
enthusiasm for challenging the conventional, their impressive portfolio and 
their track record. We believe that they have the skill set required to 
develop something exceptional."

Speaking of the deal, Tim Redgate of Redberry Digital said:

"We're absolutely delighted to be involved in the development of this
groundbreaking service. The BookRabbit 2.0 experience will be unique in the
market and we are confident that the combined skills and experience of
Retail8 and Redberry will deliver a meaningful and profitable solution in
today's online space."