SUNNYVALE, California, December 6 /PRNewswire/ --

- MuseStorm DIY Facebook Applications Take Advantage of Facebook's Social
Networking Capabilities to Facilitate Interactions Between Users

MuseStorm, an innovator in syndicating rich media content, announced
today a new version of its Content Engagement Platform (CEP) that adds
support for native Facebook and desktop applications. The platform
enhancement will be available to customers on December 9 and exemplifies
MuseStorm's commitment to always providing its customers with the ability to
take advantage of the latest technology and most popular platforms as they
become available.

"We've had terrific results with the Web widget we created with MuseStorm
highlighting our authors and their books," said Sue Fleming, vice president
and executive director of online and consumer marketing at Simon & Schuster.
"The analytics that MuseStorm provides allowed us to continually make changes
and optimize our widget, and now we're able to use that content to create a
similar offering for Facebook and distribute it quickly with minimal
development time."

The MuseStorm CEP is an end-to-end solution for widget creation and
syndication. By handling everything from widget and application creation, to
distribution, analytics and monetization, the service frees users to focus on
creating the content and messages that will resonate with users. The tightly
integrated platform modules provide unique benefits such as detailed
engagement metrics and flexible options for advertising integration.

The new version will allow publishers and marketers to quickly and easily
create full-fledged Facebook applications without any technical know-how.
Unlike competitive offerings which simply post an existing web widget to the
Facebook platform, Facebook widgets created on the MuseStorm CEP will be
native applications, with the ability to take advantage of Facebook's social
networking capabilities to create interactions between users. MuseStorm is
the first and only service to offer this capability to its customers.

"We are the only company providing an end-to-end solution for the
creation, distribution, measurement and tracking of widgets," said Ori Soen,
co-founder and CEO of MuseStorm. "Our customers are continually amazed by the
power of our analytics, and by the opportunity we offer them to take
advantage of all the latest widget and application formats and distribution
channels available. With our CEP, users can now create Web widgets, Facebook
applications and Desktop applications in minutes."

MuseStorm CEP users can also create rich media widgets that run on the
desktop using either MuseStorm's desktop support offering which allows any
web widget to run as a standalone application, or the recently announced
Yahoo! Desktop Widget platform.

For more information about MuseStorm and the company's Content Engagement
Platform and Widget Creation Engine, please visit http://www.musestorm.com.

About MuseStorm

MuseStorm has pioneered end-to-end enterprise-grade solutions that
empower publishers and marketers to engage its target audiences through
syndication of highly interactive rich media content. MuseStorm's
groundbreaking Content Engagement Platform removes the complexity from widget
authoring, enabling companies to nimbly and inexpensively develop and control
intelligent multimedia widgets with integrated advanced functionality,
including user interactivity. Founded in 2005, MuseStorm is privately held
and has offices in Sunnyvale, California and in Israel. For more information
about MuseStorm and the MuseStorm Content Engagement Platform, please visit
http://www.musestorm.com.

Web site: http://www.musestorm.com