SCOTTSDALE, Arizona, September 3 /PRNewswire/ --

- The 41st Parameter Continues Lead in Use of Device ID For Detecting
Fraud

The 41st Parameter, a leader in online fraud detection and prevention
solutions for financial services, revealed today its customers in the US and
UK are in alignment with the recent regulatory guidance from the Financial
Services Authority (www.fsa.gov.uk) which declared device ID as an important
practice for addressing fraud and security issues in online banking. In its
recent Financial Crime Newsletter, Issue No. 8 - August 2007, 
(http://www.fsa.gov.uk/pubs/newsletters/fc_newsletter8.pdf), FSA stated 
"firms can use characteristics of the PC as a form of two-factor 
authentication." The reference to the use of PC characteristics was cited as 
a "good practice" in preventing fraud. FSA sized the problem associated with 
identity fraud at 530 Million pounds Sterling (US$1.06B) in 2005 in the UK 
alone.

"The Financial Services Authority is more than a regulatory body; their
Financial Sector Crime team is involved with global banks to understand
fraud, security and the solutions that will make banking online safe for
customers," said Tom Noyes, general manager, financial services, The 41st
Parameter. "Our 4 years of experience in providing device ID, and the
surrounding fraud solutions, have firmly established our relationship with
the top global banks."

This validation of the importance of device ID follows a research report
earlier this year from Gartner. In that report "After the Cookies Crumble:
Alternatives for Client Device Identification, February 2007 
(www.the41.com/site/gartnerreport.html), Avivah Litan, senior analyst, stated
"enterprises that need to protect high-risk transactions should not rely
solely on cookies or flash objects coupled with HTTP browser header data to
detect fraud and authenticate users. They should layer user behavioral
analysis and transaction verification on top and consider using stronger CDI
applications."

In this same report, Litan explains, "a solution available from The 41st
Parameter looks beyond HTTP parameters to fingerprint a PC." Litan continues,
"we recommend this option as the strongest clientless CDI option available on
the market today."

The 41st Parameter was conceived as a company when founder, Ori Eisen
(former worldwide fraud director for American Express), created a technology
that looked beyond the conventional methods of differentiating customer and
fraudulent activity online (approximately 40 pieces of data or parameters),
to creating a 41st parameter or the device ID. This patent-pending
technology, first developed in 2004 when the company was founded, pioneered
device identification (or CDI) for eCommerce and financial services. It was
later refined, named PCPrint, and combined with the Company's risk analysis
and fraud detection engines to provide both a mechanism for intelligence and
investigation as well as critical data for real time decisioning.

About The Financial Services Authority

The Financial Services Authority (FSA) in London, England is an
independent non-governmental body, given statutory powers by the Financial
Services and Markets Act 2000. FSA is a company limited by guarantee and
financed by the financial services industry. The FSA regulates the financial
services industry and has four objectives under the Financial Services and
Markets Act 2000: maintaining market confidence; promoting public
understanding of the financial system; securing the appropriate degree of
protection for consumers; and fighting financial crime. The FSA aims to
promote efficient, orderly and fair markets, help retail consumers achieve a
fair deal and improve its business capability and effectiveness. For more
information please see: http://www.fsa.gov.uk/pages/index.shtml.

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology
research and advisory company. Gartner delivers the technology-related
insight necessary for our clients to make the right decisions, every day.
From CIOs and senior IT leaders in corporations and government agencies, to
business leaders in high-tech and telecom enterprises and professional
services firms, to technology investors, we are the indispensable partner to
60,000 clients in 10,000 distinct organizations. Through the resources of
Gartner Research, Gartner Consulting and Gartner Events, we work with every
client to research, analyze and interpret the business of IT within the
context of their individual role. Founded in 1979, Gartner is headquartered
in Stamford, Connecticut, U.S.A., and has 3,800 associates, including 1,200
research analysts and consultants in 75 countries. For more information,
visit www.gartner.com.

About The 41st Parameter

As the leader in online fraud detection and prevention solutions, The
41st Parameter is instrumental in reducing fraud online for eCommerce and
financial institutions through highly accurate anti-fraud capabilities. By
continuously collecting new and unique parameters from end-user computers
during online account access or order processing, the Company's
patent-pending technologies enable forensic identification of PCs and online
devices. Such accurate client device identification is proven to prevent
online fraud while improving operational efficiencies, saving time, money and
protecting legitimate customers. None of the Company's solutions require
end-user registration, enrollment, downloads or installations. To find out
how the Company is making fraud history, visit www.the41.com or call
+1-888-the-41st (+1-1-888-843-4178).

Contact:
    Tim Manning
    tmanning@the41.com
    +1-480-776-5519

    Web site: http://www.the41.com
              http://www.fsa.gov.uk
              http://www.fsa.gov.uk/pages/index.shtml