PARIS, December 10 /PRNewswire/ --

- "The European Technology Award" Won by the Firm's First Client, City 
Inn, has Confirmed the Impact the 2007 French Start-Up is Having on the 
Market for Digital Solutions for Business and Leisure in the Hospitality 
Industry.

The European Hotel Design Awards held just days ago in London turned the 
spotlight on French company DirectStreams when the Technology Award was 
handed to its very first client, the City Inn hotel of Manchester. This prize 
recognises DirectStream's innovative multimedia solutions which give hotel 
guests in-room access through a single terminal (here, the Apple iMac) to a 
range of digital services such as HDTV, music (radio, CDs, etc.), movies 
(DVD, VOD), Internet and more, in a way that is both streamlined and fun to 
use.

The "digital room" experience offered by DirectStreams in
partnership with Apple apparently has a wider fan base than the City Inn and
its guests: its elegance and technological excellence have also won over many
professionals in the hospitality sector in France and internationally.

1st year in business and 1st award with 1st client!

The City Inn Manchester quickly understood the competitive
potential of such a convergent digital solution and was the first facility to
entrust DirectStreams with equipping its 285 rooms with "iMac Multimedia
Centres". This work and leisure station operating under Mac OSX allows guests
to access an entire range of services via a single multimedia portal and
screen.

DirectStreams is a young French company that aims for ultimate
streamlining in the use of new technologies for business and entertainment.

The most comprehensive in-room entertainment system in the
market

"City Inn now offers the most comprehensive in-room
entertainment system currently existing in the hospitality market. It is also
the most elegant and transparent solution when it comes to billing given that
it is fully integrated into the facility's IT system," comments Huw O'Connor,
Managing Director of the City Inn Group.

On the heels of this initial success, DirectStreams is
counting on expanding its presence and multiplying agreements with new
establishments. "Once begun half done" as the saying goes, and given that
other hotels in France and abroad have already chosen to be connected to the
"all digital" environment offered by the firm, the technology award should
only serve to reinforce a trend already underway.

For more information http://www.direct-streams.com

To learn more, please contact us:
    DirectStreams
    Valérie Brisswalter
    Tel: +33(0)1-56-43-76-91
    E-mail : vbrisswalter@direct-streams.com

    Agence PLEON
    Bastien Rousseau / Mathilde Hurtaud
    Tel: +33(0)1-53-04-23-53 / 12
    E-mail : bastien.rousseau@pleon.com / mathilde.hurtaud@pleon.com