DUBLIN, Ireland and WASHINGTON, December 11 /PRNewswire/ --

- Excitement over Sedo-run auction generates record-breaking revenue, led 
by sale of music.mobi for US$616,000 and games.mobi for US$401,500

dotMobi, the company behind the .mobi Internet domain for mobile phones, 
closed its 2007 online auction series on December 5 with a record-breaking 
auction that generated approximately US$2.3 million for the continued 
creation of mobile content tools like dotMobi's popular http://ready.mobi and 
http://site.mobi tools and its forthcoming device database.

In this auction, dotMobi made 100 domain names available through
Sedo.com; 95 of those 100 names were sold, including music.mobi for
US$616,000 and games.mobi for US$401,500 - both surpassing former "price
leader" flowers.mobi, which sold for US$200,000 in 2006.

With bidders from more than 25 countries, the auction's most desired
names, aside from music.mobi and games.mobi, were sports.mobi (sold for
US$101,000), movies.mobi (US$82,000), juegos.mobi (US$61,000), game.mobi
(US$61,000), videos.mobi (US$51,000), sport.mobi (US$51,000) and photos.mobi
(US$51,000).

"I'm pleased -- but not entirely surprised -- that the .mobi domains in
this auction did so well," said Trey Harvin, dotMobi's CEO. "Games and music
are becoming two of the 'killer apps' for the mobile web. Content providers
know it's important that their customers can find content at sites that are
guaranteed to work on the billions of web-enabled mobile phones around the
world, which is the promise of sites built on the .mobi domain."

"In the coming year, we will release names that will be ideal for
business verticals like the travel, entertainment and adult industries. The
excitement around the mobile possibilities for those industries is sure to
generate strong interest," Harvin said.

Tim Schumacher, CEO of Sedo, said, "This auction proved to be so popular
that Sedo experienced a rare event: traffic load issues. In accordance with
our terms and conditions, we extended the auction for an additional three
hours to ensure everyone had a fair chance to place bids. This auction again
shows that the .mobi domain has engaged everyone's interest in the
possibilities of the mobile web."

The dotMobi "Premium Domain Name" list is a set of more than 5,000
commonly used words that dotMobi set aside during its formation. dotMobi is
the first domain company to offer selected names directly to the market via
an auction process rather than a traditional "first come, first served"
process.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium
based in Dublin, Ireland with offices in Washington, DC and Beijing, is
leading the growth of Internet use from mobile phones with the .mobi domain
name. Unique among domain name providers, dotMobi ensures that services and
sites developed around .mobi are optimized for use by mobile devices.
On-the-go consumers can have confidence that an Internet site or service will
work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading
online marketplace for buying and selling domain names and websites.
Headquartered in Cambridge, Mass., Sedo has assembled the world's largest
database of domain names for sale, with more than 9 million listings. The
success of Sedo's model has attracted a global membership base of more than
600,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN
DE0005490155 / German WKN: 549015), which is part of the German United
Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of
its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and
Spain (Sedo.com).

For additional information, please visit www.sedo.com.

For more information, please contact:

    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@mtld.mobi

    Danielle Siemon
    A&R Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Sasha Manners
    Edelman for dotMobi (Europe)
    +44-20-7344-1504
    sasha.manners@edelman.com

    Kate Donahue
    Director of Marketing
    Sedo
    +1-617-499-7260
    kate@sedo.com

Web site: http://www.dotmobi.mobi