LONDON, December 11 /PRNewswire/ --     Sequoia Capital and Kenshoo, provider of innovative Search
Marketing Automated Solutions, announced a strategic collaboration upon
official closing of the institutional funding round.

Kenshoo's flagship product, KENSHOO SEARCH(TM), is an end-to-end
SEM platform, which automates the labour intensive process of building and
optimizing cross channel search campaigns. The investment by Sequoia Capital
will be used to accelerate the company's rapid growth in key global markets,
including the launch of an office in the UK in early 2008, and roll out to
other global markets through the year.

Kenshoo, http://www.kenshoo.com founded in 2006, provides
automated products and delivers an approach which enables clients to manage
multiple cross channel campaigns effortlessly and thoroughly by minimizing
customer acquisition costs, increasing traffic, and ultimately generating a
higher ROI.

"'Search' is the six letter puzzle facing advertisers and
advertising agencies around the world. Mastery of search engine marketing is
the biggest single challenge facing any marketer or advertiser. Kenshoo's SEM
solutions offer a whole new lease on life for those who are baffled,
perplexed or challenged by search - the largest change and biggest
opportunity facing advertisers in the past fifty years." said Mike Moritz,
Partner, Sequoia Capital. "Sequoia Capital invested in Kenshoo because of its
fresh approach to this task and because the company's battle-hardened
software has already paid off in thousands of different search campaigns."

Yoav Izhar-Prato, CEO and co-founder of Kenshoo adds, "We are
thrilled to be joining forces with Sequoia, a partner with an unsurpassed
track record of successful Internet investments such as Yahoo!, Google,
Apple, PayPal and YouTube. Kenshoo is determined to be the leading provider
of innovative Search Marketing solutions; harnessing our in-depth knowledge
of the industry, our clients' constructive feedback, technological strengths
and continuous innovation - I believe we are well positioned to do so."

http://www.kenshoo.com

About Sequoia Capital

Since 1972, Sequoia Capital, based in Palo Alto, California has
provided startup venture capital for very smart people who want to turn ideas
into companies. As the "Entrepreneurs Behind the Entrepreneurs," Sequoia
Capital's Partners have worked with innovators such as Sandy Lerner and Len
Bozack of Cisco Systems, Jerry Yang and David Filo of Yahoo!, Gaurav Garg of
Redback Networks, Larry Page and Sergey Brin of Google, Dan Warmenhoven of
Network Appliance, T.J. Rodgers of Cypress Semiconductor, Lou Tomasetta of
Vitesse Semiconductor, Steve Jobs of Apple Computer and Larry Ellison of
Oracle. The companies organized by Sequoia Capital now account for about 12%
of the value of NASDAQ. To learn more about Sequoia Capital visit
http://www.sequoiacap.com/

About Kenshoo Ltd

Kenshoo, founded in 2006 and headquartered in Israel, is a
provider of end-to-end search marketing automated technology for advertisers
and agencies worldwide.

The company's flagship product KENSHOO SEARCH(TM) provides
automated Quality Management for cross- platform search campaigns. Kenshoo's
unique technology and approach enables advertisers and agencies worldwide to
reach high volumes, optimize campaigns and to boost ROI.

Contact:
    Alon Sheafer
    VP Marketing
    Kenshoo LTD.
    TEL: +972-3-7516999
    marketing@kenshoo.com