NEW YORK, December 11 /PRNewswire/ --

- The News Agency's First Syndication Agreement with US Online Video 
Distribution Platform

ClipSyndicate(TM), a service of Critical Media's Media and Publishing
Services Group, today announced it has signed an agreement with The Press
Association, the UK's national news agency, to be the first US online video
syndication platform to distribute their video. ClipSyndicate is a rapidly
growing, ad-supported viral network for the distribution, syndication and
monetization of licensed video news and information assets consisting of
thousands of registered, high quality, B2B and edutainment websites in the
mid and long tail of the Internet. Under the terms of the agreement,
ClipSyndicate will distribute Press Association video to thousands of web
publishers and bloggers outside the UK and Ireland in the ClipSyndicate
advertising supported platform.

"The Press Association joins a rapidly growing number of quality
international content providers on the ClipSyndicate platform," said Sean
Morgan, CEO of Critical Media. "The Press Association video content sits on
our platform with other licensed, professionally generated video from over
250 broadcast television affiliates, cable channels and wire services, making
ClipSyndicate an ideal online distribution channel for The Press Association
brand to pursue its expansion to new audiences in the US and around the
world."

Tony Watson, Editor-in-Chief at The Press Association said: "The Press
Association's growing portfolio of multimedia services is highly suited to
syndicated distribution. We are delighted to be working with ClipSyndicate as
part of our multimedia strategy."

The Press Association is the national news agency for the UK and Ireland
and the UK's leading video news agency, with a network of video journalists
gathering footage from around the country and key overseas locations
including New York and Los Angeles. From the core newswire services to video
bulletins for digital platforms, The Press Association is providing a
continuous stream of news, images, information and data.

About The Press Association

The Press Association is the national news agency for the UK and Ireland,
providing a continuous feed of text, pictures, video and data into newsrooms
around the country.

At the heart of the media industry, The Press Association supplies
services to every national and regional daily newspaper, broadcasters, online
publishers and a wide range of commercial organisations.

Founded in 1868, The Press Association has an unrivalled reputation for
providing fast, fair and accurate information.

The Press Association is part of PA Group Limited, a private company with
27 shareholders, most of whom are national and regional newspaper publishers.
The biggest shareholders are Associated Newspaper Holdings Limited, News
International plc, Trinity Mirror plc and United Business Media plc.

Visit the PA Group website for more information at www.thepagroup.com.

About ClipSyndicate

ClipSyndicate is an ad-supported platform for aggregating, distributing
and monetizing licensed video and audio assets in near real-time on the Web.
The platform is positioned to become the definitive syndication network for
video news assets, having more license agreements with more authoritative
news outlets than any other online syndication platform. Viral distribution
of highly monetizable Professionally Generated Media ("PGM") clips across
thousands of high-quality registered websites aligns content owners and web
publishers with the interests of long tail advertisers looking for brand-safe
inventory online. For more information please visit ClipSyndicate.com.

About Critical Media

Critical Media Inc. is a company at the forefront of real-time broadcast
media capture, search, syndication and information services. The Company
provides tools and services to content consumers, providers, distributors and
advertisers, leveraging its real-time broadcast capture infrastructure. Every
day, Critical Media digitizes and monetizes over 10,000 hours of keyword
searchable broadcast content from 4 continents. The Company is comprised of
three divisions, The Information Services Group which markets Critical
Mention(TM), the company's dynamic real-time business intelligence platform,
utilized by 25% of the Fortune 100, The Media and Consumer Services Group
which is focused on building ClipSyndicate into the world's largest
repository of fully searchable authoritative video news and information, and
the Broadcaster Services Group focused on providing broadcasters and other
content owners with risk-free, streamlined solutions, such as its clip
publishing platform, Syndicaster(TM), intended to take all complexity out of
distributing and monetizing their video assets online. Critical Media was
founded in 2002 under the name Critical Mention by one of the founders of
Screaming Media -- one of the largest text syndication companies on the
Internet now owned by Dow Jones, Inc. and is headquartered in New York City.
For more information please visit www.criticalmediainc.com.

Web site: http://www.criticalmediainc.com
              http://www.thepagroup.com
              http://ClipSyndicate.com