MOUNTAIN VIEW, California, December 12 /PRNewswire/ --

Bytemobile, Inc., the global leader in mobile internet solutions for
network operators, today announced the general availability of its Unison(TM)
Advertising Module (UAM), which enables operators to serve targeted ads in
off-portal web pages on virtually all mobile devices. As a result, carriers
can quickly create new ad revenue streams to complement data revenues and
subsidize the cost of data delivery.

UAM is part of the latest release of Bytemobile's Unison Multi-Service
Platform. It is fully integrated with Unison Web Fidelity(TM) Service (WFS),
which provides intelligent content adaptation for open internet browsing on
mass-market handsets, feature phones and smartphones. Inserting ads via the
Web Fidelity Module, operators can monetize subscribers' off-portal
experience, in addition to on-portal traffic, and potentially generate a
multiple of their data revenues through a new ad inventory channel.

The first release of UAM includes the following functions:

-- An in-network ad server for insertion of targeted ads in the header
       and footer of content-adapted web pages
    -- Click-through to content-adapted PC websites, obviating the need for
       advertisers to invest in the development of mobile landing pages or
       websites
    -- Optional integration with media sales engines or third-party ad
       networks that currently serve on-portal advertising

"In an increasingly competitive environment, where mobile convergence is
changing the landscape, we are helping our customers to drive data plan
adoption, deliver new and richer data services, and now sell advertising on
the open Web," said Adrian Hall, vice president of Marketing and Business
Development at Bytemobile. "Mobile ads are proving highly effective for
several reasons: the one-to-one personalization of the mobile device, its
proximity to the point of sale, the value of subscriber data in ad targeting,
and consumer receptivity to advertising in exchange for content. This is
clearly the direction of the mobile Internet."

According to ABI Research (April 2007), total spending by mobile
advertisers worldwide will grow from approximately US$3 billion in 2007 to
US$19 billion in 2011. A November 2006 research study sponsored by Amobee
Media Systems found that mobile consumers chose ad-sponsored over
pay-for-download video by 50 to 1 and that mobile ad revenues could total up
to four times the equivalent download value. In another study conducted by
Harris Interactive and Enpocket in October 2006, 78% of respondents claimed
that they would accept mobile internet advertising if it were targeted and
relevant to their interests.

UAM utilizes Bytemobile's Unison Optimization Services Node (OSN)
Monaco(TM) Edition to capture and analyze subscriber data. Advertisers will
be able to use this data to improve their ad performance through advanced
targeting based on behavior, demographics and location. They will also be
able to give consumers an actionable post-click experience connecting them to
the point of sale, whether a website or a phone number.

The Unison open architecture accelerates carriers' time to market for new
data, web and multimedia applications by consolidating interoperable internet
protocol (IP) services on a single node in the core data path of the network.
In addition to UAM and WFS, IP services available on the Unison platform
include:

-- Media Fidelity(TM) Service for PC-quality internet video play on
       virtually all mobile devices
    -- ACCESS Mobile(TM) Content Filtering Service for parental controls on
       access to web content
    -- WAP Gateway Service for enhanced access to branded portal content on
       low-end handsets
    -- Third-party solutions for the deployment and delivery of mobile data
       services

The foundation of all Unison IP services is OSN Monaco Edition. This
in-network server speeds data traffic between the mobile device and the
Internet for a superior user experience and reduces data volumes for
increased network capacity and lower total cost of ownership.

About Bytemobile, Inc.

Bytemobile is the global leader in mobile internet solutions that
optimize the delivery of data, web and multimedia services to consumers on
mass-market handsets, smartphones and laptops. Today, Bytemobile(R) solutions
are installed in the wireless networks of 85 carriers, which serve over one
billion mobile subscribers in 52 countries. The company's customers include
leading operators such as AT&T, China Mobile, China Unicom, KDDI, KPN, NTT
DoCoMo, Orange, Sprint Nextel, T-Mobile, Telecom Italia Mobile,
Telefonica/O2, Vodafone, and WILLCOM. Bytemobile is a privately held company
headquartered in Mountain View, California. The company has regional sales
and support offices in Bracknell, U.K.; Dubai, U.A.E.; Tokyo, Japan; Beijing,
China; Singapore; and Sydney, Australia; and research and development centers
in Patras, Greece; Marlborough, Massachusetts; and Champaign, Illinois. To
learn more about Bytemobile, visit the company's new website at
http://www.bytemobile.com.

Bytemobile, the Bytemobile logo, Unison, Web Fidelity, Monaco, Media
Fidelity, and ACCESS Mobile are trademarks of Bytemobile, Inc. and may be
registered in some jurisdictions. All other product or service names are the
property of their respective owners.

Web site: http://www.bytemobile.com