LONDON, December 13 /PRNewswire/ --

- Germany is lagging in seasonal online retail shopping

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released the second in a series of three studies of the online shopping
activity of U.K., French and German consumers this Christmas season. This
study tracked the number of visits to online retail sites each week since
October 29, using data collected from the comScore World Metrix audience
measurement service.

Online Retail Site Visits Increase in November

In the U.K., cyber shopping visits continued to gain momentum in the last
week of November, up 34 percent versus the average weekly online shopping
activity in the eight weeks prior to the start of the Christmas shopping
season. French cyber shopping activity was also up 27 percent over the base
period. Christmas shopping activity in Germany has started more slowly,
primarily due to the trade union strikes in the transport and service
industries and the reported decline in consumer confidence.

"While the number of visits to online retail sites is developing well for
the Christmas shopping season in the U.K. and France, retail site visitation
in Germany is still not higher than it was before the Christmas shopping
season started. This lack of online retail growth is consistent with the
softness in retail spending in Germany that has been widely reported,"
observed Bob Ivins, comScore EVP, European Markets.

Christmas Online Shopping Index(i)
    Visits to Online Retail Sites Excluding Auction Sites
    U.K., France, & Germany(ii)
    Source: comScore World Metrix, 2007

    Time Period                               U.K.        France      Germany 
    Base Period Index (Sep 3 - Oct 28)(iii)   100          100          100 
    Week 1 (Oct 29 - Nov 4)                   112          115          102 
    Week 2 (Nov 5 - Nov 11)                   124          138          105    
    Week 3 (Nov 12 - Nov 18)                  125          127           99 
    Week 4 (Nov 19 - Nov 25)                  123          121           97 
    Week 5 (Nov 26 - Dec 2)                   134          127           97



(i)Point index represents the percentage change in the number of visits
to online retail sites compared to the pre-Christmas season base period
average

(ii)Total U.K., French & German Internet Audiences, Age 15+, Home & Work
Locations. Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs

(iii)Defined as the average weekly visits to online retail sites
excluding auction sites for the period Sep 3 - Oct 28

U.K. Online Retail Traffic Leaders

Visits to online retail sites in the U.K. were led during November by the
online retailer Amazon Sites, with a nine percent share of total online
retail category visits for the month. Apple Inc., which also has high-street
stores in the U.K., had a six percent share, while the Home Retail Group,
owner of multi-channel retailers Argos and Homebase, had a four percent
share. Supermarket chain Tesco, also held a four percent share. Rounding out
the top five positions is online retailer Play.com sites with 3 percent of
the retail site visits.

Top Retail Sites by Average Share of Visits from U.K. Users during the
    November Christmas Shopping Period(i)
    Total U.K., Age 15+ - Home & Work Locations(ii)
    Source: comScore World Metrix, 2007

    Property                              U.K. Average Share of Visits to 
                                                Online Retail Sites  
    Amazon Sites                                                    9% 
    Apple Inc.                                                      6% 
    Home Retail Group                                               4% 
    Tesco Stores                                                    4% 
    Play.com Sites                                                  3%

(i)Average share of total visits to online retail sites by U.K. 
visitors for the period Oct 29 - Dec 2 excluding auction sites

(ii)Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs

French Online Retail Traffic Leaders

Visits to online retail sites in France were led during November by
Groupe PPR. The French multi-channel retailer, which owns brands such as
LaRedoute.fr and Fnac.com, had an eleven percent share of total visits to the
online retail sector, over twice that of its closest competitor, Apple Inc.,
which had a five percent share. Amazon Sites and Otto Gruppe followed, each
with a four percent share.

Top Retail Sites by Average Share of Visits from French Users during the
    November Christmas Shopping Period(i)
    Total France Age 15+ - Home & Work Locations(ii)
    Source: comScore World Metrix, 2007

    Property                              French Average Share of Visits to 
                                                Online Retail Sites  
    Groupe PPR                                                     11% 
    Apple Inc.                                                      5% 
    Amazon Sites                                                    4% 
    Otto Gruppe                                                     4% 
    CDiscount.com                                                   3%

(i)Average share of total visits to online retail sites by French
visitors for the period Oct 29 - Dec 2, excluding auction sites

(ii)Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs

German Online Retail Traffic Leaders

Visits to online retail sites in Germany were led during November by
multi-channel catalogue specialist, Otto Gruppe, with a 13 percent share of
the online retail visits for the month. It was followed by pure play online
retailer, Amazon Sites - also a popular choice in the U.K. and France - with
a nine percent share. Quelle.de, Apple, Inc, and Neckermann.de round out the
top five, with 7 percent, 4 percent, and 3 percent shares of online retail
visits, respectively.

Top Retail Sites by Average Share of Visits from German Users during the
    November Christmas Shopping Period(i)
    Total Germany Age 15+ - Home & Work Locations(ii)
    Source: comScore World Metrix, 2007

    Property                              German Average Share of Visits to 
                                                Online Retail Sites  
    Otto Gruppe                                                    13% 
    Amazon Sites                                                    9% 
    Quelle.de                                                       7% 
    Apple Inc.                                                      4% 
    Neckermann.de                                                   3%

(i)Average share of total visits to online retail sites by German
visitors for the period Oct 29 - Dec 2, excluding auction sites

(ii)Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world. This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to confidentially
capture their browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research that
captures and integrates their attitudes and intentions. Through its
proprietary technology, comScore measures what matters across a broad
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