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Electrolux Chooses Perfect Fools
STOCKHOLM, December 17 /PRNewswire/ -- Global appliance giant Electrolux has named Stockholm and New York-based Perfect Fools as its creative web production company of record. The initial one-year agreement spans all Electrolux markets in Europe and covers the group's full range of brands including Electrolux, AEG-Electrolux and Zanussi-Electrolux. Klaus Salminen, VP Group Web Communication for Electrolux, says, "We've worked with Perfect Fools for almost two years on a wide range of online campaigns. They have consistently delivered the best results. And as a result of that we have now decided to move the lead for all of our online production to them. What's good about Perfect Fools is they deliver highly creative production ideas and great execution. It's important to have both so that Electrolux's web presence is always executed in a perfect way." Perfect Fools responsibilities will include establishing an online campaign plan along with Electrolux's strategy and creative web agencies, developing creative concepts, and producing individual website and campaign elements. It is an unusual role that can be summed up as 'Production Strategy'. "While our focus is not on overall strategy our goal is to provide a highly creative and successful advertising product," says Mats Ohlsson, Perfect Fools' CEO. "We're always very involved in concepting and idea development, along with actually producing campaigns. What we bring to the table is our long experience with the medium, unique insights and processes, and top executional talent. It's exciting that such a large client as Electrolux has seen that great execution really makes a difference." About Perfect Fools Perfect Fools is an award-winning collection of notoriously passionate and creative fools. We stop at (almost!) nothing to deliver online campaigns and corporate websites that captivate your target audience, challenge expectations and get results. Perfect Fools' offices in Stockholm and New York have delivered successful productions for Adidas, British Airways, Citibank, Coca-Cola, Electrolux, Ericsson, Fedex, HP, Kraft Foods, Lincoln, Manpower, Mercury, Milko, Mitsubishi, Nike, Nokia, Pfizer, Saab, Samsung, SAS, Schwarzkopf & Henkel, Seat, Sprite, Target, Volvo, WeightWatchers, Wendy's, Yoplait and many more. Perfect Fools is an independent agency owned by Tony Sajdak, Tony Högqvist and Patrick Gardner.
