TORONTO, December 17 /PRNewswire/ --

- Free add-your-profile opportunity for colleges and universities on 
Facebook(R) Platform

Recent national surveys have found that 75% of college and university
applicants are active Facebook users, and many discuss their plans for higher
education using the social utility. SkoolPool(TM), a new application on
Facebook Platform, offers a fast and effective way for institutions to share
information with this key audience. With a SkoolPool membership, institutions
get a profile page accessible through SkoolPool.com, SkoolPool on Facebook
Platform, and on a Facebook Page designed and maintained by the Academica
Group team.

SkoolPool is a global online community of PSE institutions and their
applicants based on Facebook Platform. SkoolPool offers a common information
source and discussion area for prospective students, and a platform for
institutions to facilitate dialogue with these prospects. 87% of prospective
students consider the recommendations of friends as part of their
college/university decision process -- SkoolPool allows students to harness
peer opinion with the click of a mouse. Beyond comparing school choices and
consideration sets, SkoolPool can now also connect users to more detailed
admission information.

"SkoolPool users have told us that they want to know more -- they want
access to accurate information on Facebook Platform," explains Philip Bliss,
Chief Operating Officer of Academica Group. "This is the next step in the
evolution of SkoolPool, to bring the institutions into the discussion in a
way that students actually want."

Universities or colleges can register for the free SkoolPool Basics
Package, which includes a profile page, logo, tagline, description, and
contact information. This page will be linked to all users who have expressed
interest in your institution. Institutional profile pages will also feature a
"wall" where students can interact with each other, as well as with school
liaison and admissions representatives. The Basics package also includes
access to the SkoolPool TrendSpotter Dashboard, which offers statistics on
applicant activity, top schools and reasons for school interest.

Phone: +1-866-922-8636 ext. 215 (US & Canada); 
           +1-519-433-8302 ext. 215 (Worldwide)

    Email: skoolpool@academicagroup.com

    Web: www.skoolpool.com


    For media information, please contact:
    Philip Bliss, Chief Operating Officer
    tel. +1-416-504-7228 ext. 200
    phil@academicagroup.com

    Ken Steele, Senior Vice-President, Education Marketing
    tel.+1-519-433-8302 ext. 205    +1-866-922-8636 ext. 205
    ken@academicagroup.com


    Web site: http://www.academicagroup.com
              http://www.SkoolPool.com