Siperian MDM Hub Now Available on salesforce.com's AppExchange - Earns Certification for Master Data Management Integration

SAN MATEO, California, December 18 /PRNewswire/ --

- Siperian MDM Hub allows Force.com and Salesforce users to obtain 
reliable, unified views of their customers, enabling better decision making 
and faster time to value

Siperian, Inc. -- developers of a leading master data management (MDM) 
platform -- today announced that Siperian MDM Hub(TM) is now available on 
salesforce.com's AppExchange marketplace. The integration of Siperian MDM Hub 
with salesforce.com's Force.com platform and CRM applications helps 
organizations obtain the most comprehensive, accurate and up-to-date customer 
data resulting in improved sales productivity and more effective customer 
service. Siperian MDM Hub unifies critical data about customers, products, 
and organizations across different systems and delivers reliable and complete 
views of this data to reduce cost, improve compliance, and drive operational 
effectiveness.

Now AppExchange-certified, the Siperian MDM Hub demonstrates how customer
information contained in Force.com or Salesforce CRM applications can be
aggregated, reconciled and synchronized across the enterprise. Siperian MDM
Hub combines the most up-to-date customer information from disparate sources
and makes it available in real-time even as updates are being made in
Salesforce and other applications. In addition, new salesforce.com customers
will find that Siperian MDM Hub offers an ideal platform from which to
perform an initial migration of legacy data into Salesforce.

"Thousands of salesforce.com customers are using the AppExchange to find
integration solutions that address their specific business needs," said
Clarence So, CMO, salesforce.com. "These organizations understand that having
access to reliable customer data is critical to not only their customer
relationship management efforts but also to their ability to make real-time
decisions. Customers can now choose the AppExchange-certified Siperian MDM
Hub to help accelerate the integration and deployment of salesforce.com's
platform and applications throughout their enterprises."

"The integration of Siperian and salesforce.com demonstrates how MDM and
CRM can rapidly be combined to provide significant value across the
enterprise," commented Peter Caswell, CEO of Siperian. "The flexibility of
our respective platforms enables us to offer our joint solution in any
industry or any environment."

Force.com Platform and the AppExchange

Force.com reinvents the traditional development, deployment and
distribution of any business application with platform-as-a-service.
Developers, customers and partners can use Force.com to easily create a new
generation of on-demand applications and deploy them worldwide as a service.
Force.com allows applications to be easily shared, exchanged and installed
with a few simple clicks via salesforce.com's AppExchange marketplace,
enabling all the innovation that Force.com unleashes to be easily distributed
to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers
installing applications via the AppExchange. Customers of all sizes can
quickly and easily extend Salesforce with additional on-demand business
applications available on the AppExchange, found at
http://www.salesforce.com/appexchange.

About Siperian, Inc.

Siperian, Inc. is an innovative provider of the most flexible master data
management platform. Siperian helps companies unify their critical data about
customers, products, and organizations -- and delivers the most reliable,
complete views of this data within existing business processes. Siperian MDM
Hub(TM) offers the next generation of architectural flexibility for managing
all types of master data with an integrated, model-driven software platform
that adapts to your business requirements -- and delivers rapid return on
investment on critical projects today while evolving to a complete enterprise
master data management platform. Siperian's approach enables rapid
implementation and has earned the company its reputation for leadership and
proven success by meeting the complex requirements of market-leading
companies in Financial Services, Health & Life Sciences, High-Tech,
Manufacturing, and Communications and Media. With corporate headquarters in
San Mateo, California, Siperian has offices throughout the United States and
in Toronto, Canada, and an EMEA office in London. To learn more about
Siperian visit http://www.siperian.com or call +1-866-747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names
of actual companies or products mentioned herein may be the trademarks of
their respective owners.

MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications LLC
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com

Web site: http://www.siperian.com