ZWOLLE, The Netherlands, September 4 /PRNewswire/ --

- Internationally Acknowledged Marketing Technology Specialist Luke 
McKeever Joins Fast-Growing Dutch Market Leader

Capital ID, the leading provider of software for Marketing Operations
Management in the Netherlands, appoints Luke McKeever (38) as Chief Executive
Officer. Until recently, McKeever was Executive Vice President, Corporate
Development and member of the Executive Team of Alterian, the global provider
of technology for analytically led integrated marketing. At Capital ID he
will focus on growing the business through international expansion and
partner program development.

Luke McKeever has an impressive track record. He was with Alterian for
seven years where he was responsible for corporate strategy, dividing his
time between the US and Europe. He managed the acquisitions and subsequent
integrations of Dynamics Direct Inc, a leading on-line marketing vendor and
Nvigorate, a Marketing Operations Management technology and services company.
Earlier this year, he led the IP purchase of Contact Optimisation technology
from The Customer Partnership. Prior to Alterian Luke spent a number of years
in management roles with Claritas and Experian in the UK and internationally.

Capital ID's software, ID manager has a strong brand in the Netherlands
with multiple global implementations. Luke is relishing the challenge to help
make the brand and user base equally strong in other territories. "I am
impressed by the quality of the software and the clear, demonstrable value
that it is bringing to leading Dutch and international brands", he says.
"Capital ID is a fast-growing, dynamic, customer focused company with an
energetic and talented team. I plan to help develop the talent pool that is
already in the business and recruit the right team to bring further growth.
My main focus is the internationalisation of the company, driving new
international client and partner relationships and revenues. The timing is
right - as accountable, measurable marketing is no longer a luxury, it is a
necessity."

Dennis Steen, Founder and Sales and Marketing Director at Capital ID, is
delighted that such an experienced marketing technology specialist has joined
the company. "Luke is an internationally acknowledged authority in Enterprise
Marketing Management and it is the right time to enter the international
arena with our market leading technology. After five successful growth years,
all of us at Capital ID feel very confident that Luke can steer the company
into the next phase of it's existence. Together with Andréy Prins and me, he
will make sure that Capital ID achieves the market and industry analyst
recognition we deserve."

Michael Moon, CEO at research firm Gistics: "Posed to become the dominant
market-share 'gorilla', Capital ID must grow its operational side,
systematizing every aspect of its core innovation and marketing processes.
While always a tough job, a CEO's direct previous experience in systematizing
the business makes it much easier to implement. Luke brings a perfect
combination of executive capabilities to a hot growth company like Capital
ID. He understands well the need for financial rigor for managing
hyper-growth as well as the critical needs to implement best practices and
methodology-driven professional services that ensure rapid, successful
deployment of new systems in less than well-organized marketing operations."

About Capital ID

Capital ID focuses on the automation of marketing processes. With its ID
manager software and service solutions, the company is the market leader in
the Netherlands for Marketing Operations Management (MOM) and Digital Asset
Management (DAM). Capital ID's customer base includes Randstad Holding,
Starbucks, ABN Amro, Rabobank, USG People, Vedior, SNS Bank, and BCC. Capital
ID is managed by Luke McKeever (CEO), Dennis Steen (CMO), and Andréy Prins
(CTO). The company is located in Zwolle (the Netherlands) and has two
divisions: ID manager and ID interactive. In a recent report on the MRM
market, Gartner named Capital ID as one of the companies that will be
monitored in 2007 and has a great chance of getting selected for future MRM
Magic Quadrants. For more information: http://www.capitalid.com.

Internet: http://www.capitalid.com