Online Christmas Shopping Activity Hits Highest Point of the Season to Date in the U.K., France and Germany

LONDON, December 19 /PRNewswire/ --

- Online Shopping Activity in France up 45%

- Leading UK Multi-Channel Retailers Enjoy 30-50% Increase in Visits in
November

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released its third study of the online shopping activity of U.K.,
French and German consumers this Christmas season. This study tracks the
number of visits to online retail sites each week since the start of the
season on October 29, as well as the fastest growing online retail properties
in November, using data collected from the comScore World Metrix audience
measurement service.

Busiest Week of Online Christmas Shopping Season to Date

In the first week of December, French cyber shopping activity was up 
45 percent versus the eight week pre season base period (Sep 3 - Oct 28),
reaching its highest point of the season. In the U.K., cyber shopping visits
were up 38 percent compared to the base, following steady growth throughout
November. German cyber shopping is beginning to gain momentum after a slow
start. Retail site visits for the first week of December by Germans were up
eight percent compared to the base period -- its highest point this Christmas
shopping season.

Bob Ivins, EVP of European Markets at comScore, commented: "The first
week of December has traditionally been a busy week for European Christmas
shopping and this year is no exception. While the season has been developing
well in the U.K. and France, the reported lack of consumer confidence in
Germany has caused cyber shoppers in that country to get off to a slow start
this year. Specifically, a relatively steady November in the context of more
widespread economic uncertainty was followed by an eight percent cyber
shopping increase in the first week of December, and we should now see online
shopping activity in Germany increase further in the last two weeks leading
up to Christmas."

Christmas Online Shopping Index(i)
    Visits to Online Retail Sites Excluding Auction Sites
    U.K., France, & Germany(ii)
    Source: comScore World Metrix, 2007

    Time Period                              U.K.      France    Germany
    Base Period Index (Sep 3 - Oct 28)(iii)  100         100        100
    Week 1 (Oct 29 - Nov 4)                  112         115        102
    Week 2 (Nov 5 - Nov 11)                  124         138        105
    Week 3 (Nov 12 - Nov 18)                 125         127         99
    Week 4 (Nov 19 - Nov 25)                 123         121         97
    Week 5 (Nov 26 - Dec 2)                  134         127         97
    Week 6 (Dec 3 - Dec 9)                   138         145        108

(i)Point index represents the percentage change in the number of visits
to online retail sites compared to the pre-Christmas season base period
average

(ii)Total U.K.., French & German Internet Audiences, Age 15+, Home & Work
Locations. Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs

(iii)Defined as the average weekly visits to online retail sites
excluding auction sites for the eight week period Sep 3 - Oct 28

Fastest Growing Online Retailers in the U.K. for November

The largest increases in online retail traffic were seen at two toys and
games sites. Multi-channel computer gaming specialist Game.co.uk was the
fastest growing retail property, up 52 percent to 3.5 million unique
visitors. It was joined by Toysrus Sites, a multi-channel toy retailer
selling computer games and consoles as well as more traditional toys, which
grew 47 percent to 3.4 million.

John Lewis Partnership was the third fastest growing retail property in
the U.K. in November, up 39 percent to 3.4 million unique visitors. Growth
was largely driven by its flagship department store, JohnLewis.com, but
boosted further by increased traffic to its supermarket chain, Waitrose,
which is a popular destination for Christmas goods amongst U.K. consumers.
The top five was rounded out by two popular high-street brands, Woolworths
Group plc, which was up 37 percent to just under four million unique
visitors, and Boots Plc, up 31 percent to 3.7.

Top 5 U.K. Fastest Growing Retail Properties
    Ranked by Percentage Change in U.K. Unique
    Visitors(i)
    November 2007 vs. October 2007
    Total U.K., Age 15+ -- Home and Work
    Locations(ii)
    Source: comScore World Metrix

                                              Total Unique Visitors (000) 
                                                                         
    Property                               Oct 07       Nov 07        %Change 
    Game.co.uk                              2,336        3,544           52 %
    Toysrus Sites                           2,295        3,363           47 %
    John Lewis Partnership                  2,420        3,365           39 %
    Woolworths Group Plc                    2,911        3,999           37 %
    Boots Plc                               2,565        3,369           31 %

(i)Ranking based on the Top 100 U.K. Properties for November

(ii) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs

Fastest Growing Online Retailers in France for November

In France, the fastest growing retail property was Arcandor AG, up 
42 percent to 2.4 million unique visitors. Growth was driven by increased
traffic to pure play online clothing specialist, Quelle.fr. It was joined by
another online pure play retailer, Amazon Sites, which was the largest of the
five fastest growing retail properties. The property grew 16 percent in
November to 6.1 million unique visitors.

Following these properties, the biggest increases in online retail
traffic were seen in the electronic goods sector. Sony Online was the second
fastest growing retail property in November, up 40 percent to 1.8 million
unique visitors. Groupe Casino's twelve percent growth to 5.2 million unique
visitors was largely driven by increased traffic to CDiscount.com, an online
pure play retailer specializing in entertainment products such as DVDs, CDs
and gaming consoles. Apple Inc., another online pure play retailer, was also
up eleven percent to 4.8 million unique visitors.

Top 5 French Fastest Growing Retail
    Properties
    Ranked by Percentage Change in French Unique
    Visitors(i)
    November 2007 vs. October 2007
    Total France, Age 15+ -- Home and Work
    Locations(ii)
    Source: comScore World Metrix

                                               Total Unique Visitors (000)
    Property                                Oct 07      Nov 07        %Change   
    Arcandor AG                             1,696        2,414           42 %
    Sony Online                             1,312        1,832           40 %
    Amazon Sites                            5,213        6,067           16 %
    Groupe Casino                           4,599        5,171           12 %
    Apple Inc.                              4,338        4,830           11 %

(i)Ranking based on the Top 100 French properties for November

(ii) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs

Fastest Growing Online Retailers in Germany for November

German online retailers saw modest growth in a variety of sectors in
November. Arcandor AG, owner of multi-channel catalogue specialist
Karstadt.de, was the fastest growing property, up 19 percent to 13.7 million
unique visitors. Tengelmann was up 13 percent to 2 million unique visitors,
driven largely by increased traffic to another multi-channel catalogue
specialist site Plus.de. Price comparison property, Ciao Sites, grew 
12 percent to reach 5.9 million unique visitors.

As was the case in the U.K. and France, electronic goods retailers also
enjoyed increased online traffic in November. Sony Online grew 12 percent to
2 million unique visitors while METRO Group, owner of MedaiMarkt.de, an
online pure play retailer specializing in entertainment products such as
DVDs, CDs and gaming consoles, also grew 12 percent to 3.4 million.

Top 5 German Fastest Growing Retail
    Properties
    Ranked by Percentage Change in German Unique
    Visitors(i)
    November 2007 vs. October 2007
    Total Germany, Age 15+ -- Home and Work
    Locations(ii)
    Source: comScore World Metrix

                                                  Total Unique Visitors (000)
    Property                               Oct 07      Nov 07         %Change   
    Arcandor AG                            11,493      13,716           19 %
    Tengelmann (supermarket)                1,806       2,046           13 %
    Sony Online                             1,817       2,041           12 %
    Ciao Sites                              5,246       5,891           12 %
    METRO Group                             3,053       3,423           12 %

(i)Ranking based on the Top 100 properties in Germany for November

(ii) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world. This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to confidentially
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