NEW YORK and LONDON, December 19 /PRNewswire/ --
- Strategic Partnership Expands Linkstorm's Reach in European Market
Advertising technology company Linkstorm is ramping up its sales effort
in the European online advertising business thanks to a new partnership with
GMW Media, Ltd., a United Kingdom-based independent online media sales house.
GMW Media was founded in 2005 by Mark Wright, a veteran in online sales
who has worked for companies such as Rivals.net, Sports.com, Teamtalk Media
and Sportinglife. The company offers Linkstorm an extended sales team with
local market know-how and contacts, thus raising Linkstorm's visibility with
GMW's fast-growing network of advertisers and publishers.
"Because the demand for more effective advertising solutions is growing
as quickly in the U.K. as it is in the U.S., we have chosen to partner with
GMW Media due to its strong track record and extensive credentials in the
online network arena," said David Sidman, founder and CEO of Linkstorm, a
company pioneering a new approach to online advertising based on the
principle that if ads are more useful to the customer, they will perform
better for the advertiser. Linkstorm achieves this by overlaying cascading
menus onto any ad format, thus providing the customer with direct, deep links
to the product information and transactions that they want.
"GMW's network of more than 300 sites delivers some 30 million page
impressions per day and offers advertisers huge reach across the entire U.K.
The marriage of our technology and their sales acumen will make for a
powerful force in online advertising," said Mr. Sidman.
Prior to founding GMW Media, Mr. Wright worked as the first sales
executive outside the U.S. for global technology giant Claria, where he
opened and ran their London office.
Located in the heart of London's "Noho" neighborhood, GMW and their team
of specialist sales staff currently work with more than 20 advertising
agencies in and around London and with advertisers including McDonald's,
Sony, Vodafone, HSBC, Nat West and many more.
"We believe that Linkstorm will revolutionize the way that online
advertising works," said Mr. Wright. "They have come up with a brilliant way
to make advertising more effective by putting the user in charge of their
online experience."
About GMW Media Ltd.
GMW Media Ltd. is an independent online sales house based in London. GMW
Media Ltd. specialises in online media sales for companies who have online
advertising inventory in the U.K., and no local sales team in place to drive
revenue from it. Through our extensive contacts within the U.K. online
advertising industry and our exclusive database, GMW Media Ltd. can deliver
U.K. sales to all web based companies around the world and deliver fantastic
ROI for clients and agency rosters alike. Our experienced team of account
managers is always on hand and will deliver up to the minute reports and
results for all live campaigns.
About Linkstorm
Linkstorm is an advertising technology company that is pioneering a new
approach to online advertising, e-commerce, publishing and social networking.
The company's unique linking system significantly improves performance of all
online advertising and enhances user engagement by overlaying cascading menus
onto any ad format and quickly connecting users to the information they want.
Clients include national and global advertisers, agencies and publishers such
as Cisco, Microsoft, Wal-Mart, Chevrolet, HP, Ogilvy, MRM and Hachette
Filipacchi. Linkstorm is headquartered in New York City and is funded by
visionary investors such as Esther Dyson and Jim Rutt. For more information,
please visit www.linkstorms.com or click
http://dx.linkstorms.com/10000.1/pr49.
This release is available on the KCSA Worldwide Web site at www.kcsa.com.
CONTACT: Anne Donohoe / Noah Milman
KCSA Worldwide
+1-212-896-1261 / +1-212-896-1217
adonohoe@kcsa.com / nmilman@kcsa.com
Web site: http://www.linkstorms.com
http://dx.linkstorms.com/10000.1/pr49
© PR Newswire Association LLC.
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