LONDON, January 9 /PRNewswire/ --

- Siperian MDM Hub to Support the Bank's New Enterprise Architecture
Initiative

Siperian, Inc. - the developers of a leading master data management (MDM)
platform and Glitnir, a mid-market global corporate and investment bank with
retail and commercial banking services - today announced that Glitnir has
selected Siperian MDM Hub to create an integrated, unified view of customers,
products and relationships. This merger will enable Siperian's master data
management platform to be used across lines of business and front and back
office systems and consolidate Glitnir's business applications, data
warehouses and master data management into a single, enterprise architecture.

"In order to maintain our position in the global markets, we need to
enhance our understanding of our customer relationships and the financial
products they buy," Says Pall Kolka Isberg, Managing Director Shared Services
Office at Glitnir. "The deployment of Siperian MDM Hub will improve our
customer-facing employee's ability to offer clients value added products and
services."

Following several recent mergers and acquisitions in the Nordic region,
Glitnir began overhauling its technology infrastructure in order to
standardize new and existing systems as well as deliver unified views of
customer and product data. This will enable Siperian MDM Hub to synchronize a
variety of systems including accounting, risk management and customer
relationship management to create a single reference database for master
data. As a result, Glitnir will be able to support strategic initiatives in
sales, marketing, risk management and product development while giving
business users access to reliable, complete views of business data.

"Siperian's flexible architecture allows us to configure the master data
management platform to meet our business requirements," Says Isberg.
"Siperian MDM Hub can be deployed in phases so that we can quickly address
our high-priority business needs."

Mid-market corporate and investment banks see a competitive advantage in
leveraging their information assets to create strategic advantages, however,
they often encounter high costs to consolidate information technology. "With
master data management software, mid-market banks can cost effectively create
unified views of master data to enable critical processes such as
cross-selling, customer on-boarding, enterprise risk management and customer
analytics within a single software platform," Says Pall Kolka Isberg.

About Siperian, Inc.

Siperian, Inc. is an innovative provider of a flexible master data
management platform. Siperian aids companies by unifying their critical data
about customers, products and organizations -- and delivers reliable,
complete views of this data within existing business processes. Siperian MDM
Hub offers the next generation of architectural flexibility for managing all
types of master data with an integrated, model-driven software platform that
adapts to individual company and business requirements. Siperian delivers
rapid return on investment on critical projects while evolving to a complete
enterprise master data management platform. By consistently meeting the
complex market requirements, Siperian's has earned its reputatation for
leadership and success within market leading companies in financial the
services, health and life sciences, technology, manufacturing and information
services and media. With corporate headquarters in San Mateo, California,
Siperian has offices throughout the United States and in Toronto, Canada, and
an EMEA office in London. To learn more about Siperian visit
http://www.siperian.com or call +1-866-747-3742.

About Glitnir

Glitnir is a financial group and Corporate and Investment bank that
offers retail, corporate and investment banking services. The company is a
leading player within Capital Market on OMX in Reykjavik, Stockholm, Helsinki
and Copenhagen, as well as on Oslo Stock Exchange and the Stock Exchange in
Moscow. Glitnir operates in Iceland, Norway, Sweden, Denmark, Finland, the
U.K., Luxembourg, Russia, Canada, USA (Glitnir Capital Corporation) and China
-and is a leading niche player in three global industry segments:
seafood/food, sustainable energy, and offshore service vessels.. Glitnir is
listed on the Icelandic Stock Exchange (GLB).

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names
of actual companies or products mentioned herein may be the trademarks of
their respective owners.

MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications LLC
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com

Web site: http://www.siperian.com