IRVINE, California and LONDON, January 17 /PRNewswire/ --

- Partner Expansion Provides Opportunities to Capitalize on Surging 
Application Virtualization Market

Endeavors Technologies, the pioneer in application streaming and
virtualization technology, and its parent company, Tadpole Technology plc,
today announced a new multi-level partner program. The company also announced
that Blackhawk Technology Consulting, Client-Server Technology Group, Inc.
and NTAKT7 have signed on as partners in the Americas region.

"Partners form a strategic component of our expansion plans; harnessing
their expertise and relationships allows us to leverage our sales resources
and engage with a broader set of potential customers, sooner," said Peter
Bondar, CEO at Endeavors Technologies. "We are particularly pleased to have
attracted partners with considerable expertise in other application
virtualization products."

Partners benefit from joint marketing activities, sales leads, training,
technical support and other resources. The program offers four levels of
participation, including:

-- Resellers partners are service providers, value-added resellers (VARs)
       and systems integrators that sell Endeavors' products
    -- Consulting partners are organizations that offer products or services
       that complement Endeavors' application virtualization and streaming
       products
    -- Accredited partners are managed service providers, VARs and systems
       integrators that sell Endeavors' products and also provide basic,
       first line technical support
    -- Premier partners are typically national or international managed
       service providers, VARs and system integrators with a higher level of
       technical expertise to provide more in-depth technical support for the
       Endeavors' products they sell



"We've seen significant interest from partners who are interested in
using our products in enterprise application virtualization deployments and
also those who wish to offer their software through Software as a Service
(SaaS) models," Bondar added. "Application Jukebox, our next generation
application streaming and virtualization product suite, includes both
enterprise and SaaS versions; and we feel the time is right to concentrate on
developing our distribution channels and strategy."

About Endeavors Technologies

Endeavors Technologies creates, develops and markets innovative
application virtualization and streaming technologies that allow servers to
stream pc-based applications to client computers where they are subsequently
executed. These "next stage" technologies replace thin client computing
paradigms. Application virtualization and streaming enables organizations to
reduce the total cost of ownership while improving service levels,
simplifying the management of computers and improving security and
reliability. This innovative application distribution methodology provides
companies with new revenue opportunities while reducing IT costs and
increasing user productivity. Endeavors Technologies is a pioneer and thought
leader with eight patents granted and 25 pending, including the first patents
granted for streaming applications. Endeavors Technologies provides its
solutions through licensing, royalty and technology transfer models. Visit
http://www.endeavors.com for more details.

About Tadpole Technology plc

Tadpole Technology plc (LSE: TAD) is a company in transition. The company
was formed in 1983 as a developer and manufacturer of high performance
portable workstations. In 2003, Tadpole transitioned to a software group
focused on two sectors; geospatial solutions and system level software
technologies. In mid 2007, Tadpole made a strategic decision to focus
exclusively on the application streaming and virtualization marketplace and
in November 2007 announced the sale of its geospatial interests. The company
established Endeavors Technologies Ltd. as its European trading arm,
complementing the existing Endeavors Technologies Inc. in the US. Subject to
shareholder approval, Tadpole Technology plc intends to rebrand itself under
the Endeavors' name to reflect its focus on a single brand and product set.
For information on Tadpole Technology plc, visit
http://www.tadpoletechnology.com

Web site: http://www.endeavors.com
              http://www.tadpoletechnology.com