PARIS, January 21 /PRNewswire/ --

- Consumers Can Run Stores without the Hassle of Inventory or Logistics 
and Discover Products within Any Category of Interest

Zlio.com, http://www.zlio.com, the world's largest emporium of specialty 
stores powered by users, today unveiled its UK website, offering a way for 
consumers to easily open their own online store for free. Consumers can 
populate their stores by choosing from more than one million products offered 
by 62 well-known UK merchants including Play and Dell, among others.

"Zlio's standalone platform provides a marketplace where consumers can
create their own stores, even if they don't have anything to sell," says Zlio
founder and CEO Jeremie Berrebi. "Our shopkeepers don't have to stock their
products, handle logistics or payment. It's a turnkey solution to creating an
online business without any risk that's fun, entirely free and very simple."

Zlio for Shopkeepers

Consumers looking for the digital equivalent to opening a boutique, can
easily open an online store in just a few clicks and select from Zlio's
database of over three million products from more than 120 top US e-merchants
including Buy.com, BestBuy.com and others and one million products from 62 UK
merchants including Play and Dell, among others. Shopkeepers generate revenue
every time someone purchases an item from his or her store, or in some cases,
simply clicks on an item. Shopkeepers are not responsible for any logistics,
inventory or payments, and can thus enjoy the fun of creating and running an
online specialty store for almost anything. Zlio also helps shopkeepers
promote their online store by providing tools for creating a ZlioShop widget
for personal blogs, Web sites or social networks and tips for using Google
AdWords, search engine optimization and direct promotion via IM, email, phone
calls and more.

Zlio for Shoppers

Zlio.com provides a unique shopping destination, offering specialty
stores for a wide variety of categories. Unlike comparison shopping search
engines, shoppers don't have to know exactly what they're looking for and can
browse through stores on Zlio selling everything from eco friendly products
to barbeque equipment to gardening supplies, and many more. Shopping on Zlio
allows people to discover new products within any category of interest, from
trusted Zlio shopkeepers.

Zlio works in concert with a growing list of top US and UK merchants that
view Zlio as a way to drive demand in their retail channel. Merchant partners
have recognized the company's innovative approach of empowering Zlio
shopkeepers to serve as a digital sales force to help merchants find more
qualified buyers for their products through trusted sources.

"For the first time, product promotion, on a large scale, is being done
entirely by consumers," said Mark Tluszcz, Managing Partner of Mangrove
Capital Partners. "By engaging with the individual, Zlio is helping to
improve loyalty between buyers and merchants and is bringing a social
component to e-commerce, which I believe will help create the most important 
online sales force ever seen."

Since Zlio's soft launch in September of 2006 in France and March of 2007
in the US, the company's enthusiastic shopkeepers and shoppers have driven
rapid viral growth, with more than 220,000 stores and about 1,000 being added
per day and more than three million products currently available. Now, with
an expanded roster of merchants and the introduction of full services in the
UK and upgraded features in the US, the company plans to greatly expand its
reach in the coming months.

Zlio Executive Team

The Zlio.com executive team is comprised of experts in Ecommerce and
internet marketing. The company is led by well-known technology entrepreneur,
Jeremie Berrebi of Net2One.com, a personalized newsletter system and news
search engine that was sold in April 2004 to the TNS Secodip Group, a press
clipping and news monitoring company. The Zlio technical team is lead by Zlio
co-founder David Levy. In July 2007, the company raised US$4 MM Series A from
Mangrove Capital Partners, the first institutional investor in Skype.

About Zlio

Zlio.com was co-founded in 2006 by David Levy and Jeremie Berrebi, a
notable French internet entrepreneur. They wanted to create the world's
largest emporium of specialty stores online. Zlio is a marketplace where
anyone can become a shopkeeper and any shopper can browse online stores in a
way that closely replicates the real world shopping experience. The company
is based in Paris, France and the executive team is comprised of seasoned
internet and business leaders from companies like the Vistali Group,
EMME/Avanquest, Saari, Commission Junction, L'Oreal and BDO CPA. Zlio is
backed by Mangrove Capital Partners.

Marni Greenberg, Sparkpr for Zlio US
    marni@sparkpr.com/+1-415-321-1879
    Rachel Bremer, SPR Europe, a Sparkpr company for Zlio UK
    +44-0-779 551 8335
    rachel@sparkpr.com



Web site: http://www.zlio.com