Atmel's AVR32 UC3 Microcontroller Named to EDN's Hot 100 Products of 2007


SAN JOSE, California, January 22 /PRNewswire/ --

Atmel(R) Corporation (Nasdaq: ATML) announced today its AVR(R)32 UC3
microcontrollers have been named by EDN magazine to the list of products
recognized in its annual Hot 100 Products issue at the end of 2007. The
AT32UC3 32-bit Flash microcontrollers feature DSP instructions and have
established new standards for computation efficiency and an industry leader
for low power consumption of 1.3 mW per MHz for 32-bit microcontrollers.

EDN Editorial Director Maury Wright stated, "Our editorial team covers
new product introductions on a daily basis and we see a lot of worthy
products. We look back once a year and choose the introductions that we
believe will have the greatest significance to the design engineer and create
the Hot 100 list."

"We are honored to receive the recognition from the EDN's technical
editor's community," said Oyvind Strom, Atmel's Director of AVR32 products.
"We believe this highlights the various innovations we bring with our AVR32
architecture that makes the UC3 family the best-in-class 32-bit Flash
microcontrollers."

The AVR32 UC3 delivers up to 83 Dhrystone MIPS (DMIPS) performance at 66
MHz and provides a wide range of DSP instructions including a single-cycle
fractional Multiply & Accumulate with saturation and rounding. With a direct
interface between the SRAM and the CPU that bypasses the system bus, a
single-cycle read/write to SRAM is guaranteed. In addition, a peripheral
DMA controller and multi-layer high speed bus architecture, makes UC3 core
ideal for high throughput applications. UC3 devices are perfectly suited for
portable and battery-based applications because of its outstanding
performance/power consumption ratio up to 1.08 DMIPS per mW.

AT32UC3 microcontrollers rich feature set includes up to 512KB Flash, up
to 64KB SRAM, Ethernet MAC, Full Speed USB with OTG, 10-bit ADC, SPIs, SSC,
two-wire interface (I2C compatible), UARTs, general purpose timers, thirteen
pulse width modulators and a full set of supervisory functions.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio
frequency (RF) components. Leveraging one of the industry's broadest
intellectual property (IP) technology portfolios, Atmel is able to provide
the electronics industry with complete system solutions focused on consumer,
industrial, security, communications, computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), logo and
combinations thereof, AVR(R) and others, are registered trademarks or
trademarks of Atmel Corporation or its subsidiaries. Other terms and product
names may be trademarks of others.

Information:

Product information on Atmel's AVR32 can be retrieved at
http://www.atmel.com/avr32.

Read about all the products in EDN's December 14, 2007 issue and at
http://www.edn.com.

Press Contacts:
    Philippe Faure, Marketing Communications Director - Microcontrollers
    Phone: +33-2-40-18-18-87, Email: philippe.faure@atmel.com

    Helen Perlegos, Public Relations
    Phone: +1-408-487-2963, Email: hperlegos@atmel.com

    Web site: http://www.atmel.com
              http://www.edn.com



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