COLOGNE, Germany, January 25 /PRNewswire/ --     Sedo, the leading online market place for buying and selling Internet
domain names and websites, has announced that sport.co.uk has sold for
GBP135,000.

The Internet domain name, sport.co.uk, was sold through Sedo by one of
its customers to Media Corporation plc, an Internet media and advertising
company. It will develop sport.co.uk during the first quarter of 2008 with
the aim of it becoming a worldwide provider of comprehensive sports
statistics and information. All facts and figures on matches, athletes,
teams, results, competitions tournaments, stadiums and sponsors will be
provided in what eventually aims to be one of the world's largest sports
information websites.

Sport.co.uk will also be developed to cover historical results, articles,
biographies, actual statistics and sports-related material such as photos,
news, calendars and memorabilia on a wide range of sports.

Justin Drummond, chief executive, Media Corporation plc, commented: "The
value of a top-tier Internet domain name combined with a profitable
advertising driven business model was recently illustrated by the Group's
successful sale of casino.co.uk for up to GBP3.625 million. We are aiming to
replicate this success with sport.co.uk as we continue to increase the scale
and diversity of the Group's web publishing business."

Nora Nanayakkara, director of business development and sales, Sedo UK,
commented: "Through Sedo's trusted market place and brokerage service, Media
Corporation has secured a highly sought after co.uk Internet domain name. The
acquisition of a market-capturing name like sport.co.uk supports a growing
trend of organisations that are purchasing premium, generic, Internet domain
names in the secondary market. By owning these domain names, companies can
grow their online presence and steal a march on the competition by securing
valuable type in traffic."

Sedo's online marketplace lists over 10 million Internet domain names and
in November 2007, recycle.co.uk sold for GBP150,000, the highest published
figure paid for a co.uk Internet domain name.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading
online marketplace for buying and selling domain names and websites.
Headquartered in Cambridge, Mass., Sedo has assembled the world's largest
database of domain names for sale, with more than 10 million listings. The
success of Sedo's model has attracted a global membership base of more than
600,000 domain professionals. Sedo is majority-owned by AdLINK Group 
(ISIN DE0005490155 / German WKN: 549015), which is part of the German United
Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of
its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and
Spain (Sedo.com).

For additional information, please visit http://www.sedo.co.uk.

About Media Corporation plc

Listed on the AIM market of the London Stock Exchange, Media Corp is a
leading internet media and advertising group focused on website publishing
and online advertising. http://www.mediacorpplc.com

The Group has two principal divisions:

Website Publishing - Media Corp has a diverse publishing division
specialising in online media. Our impressive portfolio of websites includes a
number of market leaders including http://www.gambling.com,
http://www.onthebox.com, http://www.sport.co.uk,
http://www.creditcardexpert.co.uk and http://www.flightcomparison.co.uk.

Online Advertising - Formed in 1996, Eyeconomy specialises in mass reach
campaigns to over 30 Million unique consumers per month via its own
proprietary ad-serving and tracking technology for clients including AOL,
Dell and American Express.

http://www.eyeconomy.co.uk

Press contact:
    Bianca De Bono,
    Telephone: +49-221-340-30-230,
    Email: press@sedo.co.uk.

    Buchanan Communications,
    Charles Ryland/Suzanne Brocks/Susanna Gale,
    +44-207-466-5000