LONDON, January 28 /PRNewswire/ --     Guinness World Records today announced the addition of an
online community on their website 
(http://www.guinessworlldrecords.com/community), inviting record holders,
record aspirers and fans around the world to post their best videos, audio,
photos and stories on the site. The community, accessible via the home page
(http://www.guinessworlldrecords.com/default.aspx), features a new level of
interactivity and customization for record holders and Guinness World Records
fans. Visitors can create their own profile page, read and write blog entries
and upload unlimited amounts of media. With this new site, current record
holders can showcase their talents, while aspiring record breakers can get
discovered and be on their way to capturing a record title.

A global institution, Guinness World Records receives
thousands of record claims each year, and each claim is adjudicated for
legitimacy. With the new online community created and powered by KickApps
(http://www.kickapps.com/), the leading on-demand social media platform,
record enthusiasts will have a place to gather to view and share new record
attempts as they are submitted, rather than having to wait for the annual
publication. The new online community not only looks to establish a forum for
record breakers and fans, but also to provide a platform to identify exciting
new record-breaking talent.

"A user generated community is key to our new media strategy
and core addition to the way we communicate with our consumers," said Ryan
Tunstall, IT & Operations Director for HIT Entertainment. "We have been
looking for the right partner who can provide a blend of best of breed
technology and cutting edge functionality as we transition to a more web 2.0
model. KickApps is a strategic fit all on counts, with the addition of
bringing strong knowledge of social media marketing best practices so we
aren't diluting our brand values."

"Records and record breaking feats make for extremely viral
and entertaining content," said Alex Blum, CEO of KickApps. "As one of the
world's most recognized brands, Guinness World Records will extend its reach,
and grow and increase engagement with its audience through the new online
community. We expect that it will become one of the most active destinations
of its kind on the Web. KickApps is extremely excited to have been selected
to power the next phase of growth for the publication."

About Guinness World Records

Guinness World Records is the universally recognized authority on
record-breaking achievement. First published in 1955, the annual Guinness
World Records book is published in more than 100 countries and 20 languages
and is one of the highest-selling books under copyright of all time with more
than 3 million copies sold annually across the globe. Guinness World Records
celebrated its 50th anniversary edition in 2004, a year after the sale of its
100 millionth copy. The Guinness Word Records website 
(http://www.guinnessworldrecords.com) receives more than 11 million visitors 
a year.

About KickApps

KickApps' on demand social media applications enable web
publishers and marketers to quickly and easily grow, engage and monetize
online audiences. Our platform features a broad spectrum of applications,
including social networking, user-generated content, online video players and
viral Widgets, that are tightly integrated with media and community
management tools for complete control of the community. KickApps is highly
customizable and flexible for seamless integration with any website using
HTML, CSS, JavaScript and APIs. Customers include: ABC Family, CW Television,
Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, BET Networks, Cox
Television, Fila, Kraft Foods, P&G, the Phoenix Suns, among many others.

For more information, please visit http://www.kickapps.com and
http://www.kickdeveloper.com.