LONDON, January 28 /PRNewswire/ --

- Recognized for game-changing strategies in advertising, marketing and
promotion

Real Time Content (RTC), a leader in Adaptive Media, today announced that
it was chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the
OnMedia 100 signifies major developments in the creation of marketing tools,
services, venues, advertising, branding, and public relation campaigns. RTC
was specially selected by the AlwaysOn editorial team and other industry
experts, based on a set of five criteria: innovation, market potential,
commercialization, stakeholder value and media buzz.

RTC and the OnMedia 100 Top Private Companies will be honored at the
OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin
Oriental Hotel in New York City. This two-and-a-half day executive event will
feature technology CEO's leading presentations and high-level debates with
the global advertising and media establishment, about disrupting user
behavior and creating new opportunities in the marketing, branding,
advertising, and public relations industries.

Fifty of the top CEO's from the OnMedia 100 will present their market
strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in the
advertising, marketing, public relations and promotion industry," said Tony
Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success
in introducing new tools, services, and venues for marketers to have at their
fingertips and for use to take their business to the next level in
innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated
by a panel of industry experts in the online ad service, technology,
community platform, mobile advertising, marketing and Web analytic sectors
from around the world.

"We are privileged to be among those selected for the OnMedia 100.
AlwaysOn is known for recognizing the most innovative companies changing the
digital experience, which reinvigorates the relationship between consumers
and business," said Najam Kidwai, CEO of RTC. "Brands and advertisers are
challenged by consumers who can control their Internet interaction, RTC's
Adaptive Media platform changes this dynamic by allowing these companies to
engage individuals with compelling video that establishes a one-to-one
relationship. This new approach shifts the advertising paradigm from
contacting the mass market to connecting to the individual."

This year RTC caught the eye of OnMedia 100 judges with their innovative
approach empowering brands, marketers and advertisers to deliver online video
which changes to specifically match the interests of each viewer in real
time. By analyzing profiles, user criteria, surfing trends and bandwidth
capabilities, RTC's technology delivers personalized video optimizing the
user's experience and increasing click-throughs. This pioneering approach
monitors, measures and adjusts digital content to allow real time changes in
advertising campaigns. While others simple play video, RTC adapts it.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn
Web site at http://www.alwayson.goingon.com/.

About Real Time Content

RTC is the first company to empower digital content and brand owners to
deliver video that dynamically changes to specifically match the interests of
individual viewers in real time, maximizing the power and performance of
every online experience. A leader in the Adaptive Media space, RTC's
technology intelligently selects from a catalog of customized video content
that is automatically delivered to and controlled by the viewer, turning ads
into personalized information and entertainment vehicles. Headquartered in
the UK, RTC is led by a world class team of seasoned executives with funding
from BT and New Venture Partners. For further information, see
www.realtimecontent.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the
first media brand to launch a community blog network. In 2004, AlwaysOn
continued to lead the industry in innovation by engaging its bloggers in a
social network. AlwaysOn is also revolutionizing the media business by
applying its open-media principles to its executive event series (OnMedia
NYC, Venture Summit East and West, On Hollywood, The Broadband Digital,
Stanford Summit, and Going Green) and quarterly print "blogozine". No other
media brand has dared to create such open interaction with its readers and
event participants.

For Real Time Content:                   For AlwaysOn: 
    Amber Henrie                             Voce Communications  
    +1-212-651-4228                          Leah McLean 
    amber.henrie@fusionpr.com                +1-415-308-7928 
                                             lmclean@vocecomm.com

    Web site: http://www.realtimecontent.com
              http://www.alwayson.goingon.com