Land Rover and Savi Launch RFID Pilot to Track Auto Parts Between Suppliers and Assembly Plant


SOLIHULL, England and MOUNTAIN VIEW, California, January 28 /PRNewswire/ --

Ford Motor Company's Land Rover division and Savi today announced they
have launched a pilot program that deploys an active Radio Frequency
Identification (RFID) solutions that better synchronizes the delivery of auto
parts from multiple suppliers to Land Rover's key assembly plant in the West
Midlands (U.K.). The pilot is made possible through a U.K. central government
grant administered by the University of Warwick.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080123/AQW081LOGO )

Savi, a Lockheed Martin company (NYSE: LMT) and provider of RFID-based
total asset management solutions, is supplying RFID hardware and software to
enhance visibility, inventory management, and asset utilization, and to
reduce losses, assembly plant disruptions, and time spent locating assembly
parts. Phase 2 of this pilot enables 18 suppliers and Land Rover to better
locate, track, and deliver stillages (specialized steel conveyances) that
carry bumpers, front grills, suspension parts, moon roofs, and vehicle
bodies, among other parts. Real-time information on RFID-tagged assets is
shared among the partners and is automatically transmitted to cell phones,
personal digital assistants (PDAs), and web-based tracking software.

"On-time, precision delivery of components is integral to our plant's
efficiency because disruptions in the supply chain can slow or even halt
vehicle assembly, and we believe Savi's complete RFID solution can improve
these operations," said Jonty Cook, Land Rover's head of Inbound Logistics.

"With its total solutions approach and proven track record, Savi was head
and shoulders above the other providers we evaluated during the 18-month
review process," said Phillip Foster, investigator fellow at the University
of Warwick. "Savi's total solutions approach is perfectly suited for a
complex supply chain such as Land Rover's, and can be easily scaled
throughout their global operations," said Bruce Jacquemard, Savi Technology's
managing director of International Business.

Savi active RFID tags are applied to stillages as they leave supplier
facilities, and the tags are associated with the car parts carried by the
conveyance. Fixed readers are placed at loading and unloading docks,
entrances and exits of the suppliers and Land Rover's assembly plant.
Whenever a tagged stillage passes by a reader, the shipment is logged and
location information is transmitted to designated users. Exception alerts are
sent when stillages do not arrive when and where they are expected.

For more information about Savi, visit http://www.savi.com.

Web site: http://www.savi.com

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.