Advertisers Reach Out for Indoor Media's Unique Asian Marketing Menu Mix

LONDON, January 29 /PRNewswire/ -- The unique reach of Indoor Media, the online specialist at
marketing to UK-based Asians, has soared to 812,000(i) unique users and
aspirational brands are reporting success at targeting this affluent but,
until now, hard to reach audience.

Launched last year, Indoor Media now represents 30 sites
including 10(ii) of the world's largest South Asians sites. Hindustan Times -
India's 2nd largest newspaper group - joined Indoor Media's portfolio in
November 2007 thus creating the largest reach opportunity from any single
ethnic media buying point.

Bringing quality Asian sites like The Times of India, Money
Control and The Hindustan Times together into one 'AdMasala(TM)' Media
collection enables Indoor Media to offer advertisers and agencies the
opportunity to reach and target their brands and/or services to an affluent
and highly desirable audience.

Paul Capleton - Account Director for Daimler Chrysler (BJK&E), says:

"Our research has shown that Asians in the UK tend to be predisposed to
aspirational brands like Mercedes and have an income level to match. With
Indoor Media's expertise in targeting this hard to reach audience, we were
able to deliver a successful campaign. We expect to continue communicating to
this lucrative audience via Indoor Media."

Indoor Media's Managing Director, Murly Tiwari, comments
"Niche/Diversity targeting is not a new concept but it is difficult to
implement. The market was fragmented but AdMasala(TM) is like your favourite
Indian restaurant menu. One simply looks at it and decides what they want (or
take our advice on the hottest or most popular dishes) and we do the rest. We
will slice, dice and mix it and then deliver it to perfection".

Pooja Puri - National Sales Head of The Hindustan Times, comments:

"Web based advertising in India is a growing industry. We are
working flat out coping with national demand and have little bandwidth to
handle international sales. Indoor Media has helped us monetize international
traffic and added another revenue stream to our bottom line. The
advertisements are extremely relevant to our user base and this makes our
relationship with Indoor Media a long term win-win situation!"

Notes for Editors:

(i) As at December 2007, as reported by OAS6 - 24/7 Real
Media's ad serving solution.

(ii) As reported by Alexa (http://www.alexa.com)

http://www.indoormedia.co.uk

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