DUBLIN, Ireland and WASHINGTON, February 4 /PRNewswire/ --

- 14 .mobi premium names to be made available at Moniker's T.R.A.F.F.I.C. 
West Live Auction on Feb. 20, 2008

Following an incredibly successful series of .mobi domain name auctions
this past year, dotMobi is reaching further into its set of "premium names"
to bring 14 adult and entertainment-related names to Moniker's T.R.A.F.F.I.C.
West Live Auction on Feb. 20, 2008.

The adult domain names to be auctioned at this event are naked.mobi and
the highly anticipated porn.mobi while the entertainment and hobby names
include broadway.mobi, cards.mobi, geneology.mobi, hollywood.mobi,
lottery.mobi, tickets.mobi and vegas.mobi.

Other names to be auctioned are banks.mobi, doctor.mobi, floods.mobi,
property.mobi, and score.mobi.

"Given the intimate relationship people have with their mobile phones,
this set of names promises to be a strong match with content that consumers
are actively seeking," says Amy Mischler, Vice President of Identity and
Brand Services at dotMobi, the company behind the .mobi domain name. "One
proof point is that a recent study estimated the mobile adult content market
will grow from US$1.4 billion in 2006 to more than US$3.3 billion by 2011.
The mobile market that dotMobi helped build is now growing rapidly."

dotMobi's premium names are a set of more than 5,000 commonly used words
that the dotMobi set aside during its formation to help fund the development
of tools for building mobile content like http://ready.mobi and
http://dev.mobi.

"As an ongoing supporter of dotMobi, Moniker is pleased to feature its
premium domain names at our auctions," said Monte Cahn, CEO of Moniker.com.
"Moniker has sold some of the top .mobi domains including flowers.mobi,
poker.mobi, ringtones.mobi and news.mobi. As more sites and content become
available and easier to access on mobile devices, dotMobi's unique Internet
presence will help it surge to the forefront."

Any company or individual will be able to bid on the dotMobi premium
names offered at T.R.A.F.F.I.C. West, either in person or by telephone. For
auction registration details, visit
http://marketplacepro.moniker.com/auction/detail.html?auction_id=187. The
auction rules will follow Moniker's auction terms and conditions. dotMobi
also has minimal requirements for the buyer, including:

-- Domain to be registered by auction winner within 10 days of receiving
       authorization code
    -- Site to initially consist of a dotMobi compliant parking page
    -- Best efforts to create, launch and operate a live web site with
       relevant content within six months. For example, acupuncture.mobi
       should not display a site for car sales.
    -- Fully compliant site with an http://ready.mobi score of at least 4/5
       (highest score is 5/5).



About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), a consortium
headquartered in Dublin, Ireland, is leading the growth of internet use from
mobile phones with the .mobi domain name. Unique among domain name providers,
dotMobi ensures that services and sites developed around .mobi are optimized
for use by mobile devices. On-the-go consumers can have confidence that a web
site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information,
visit http://dotmobi.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
    Vance Hedderel
    dotMobi
    +1-703-485-5563
    vhedderel@dotmobi.mobi

    Danielle Siemon
    A&R Edelman for dotMobi (US)
    +1-650-762-2947
    danielle.siemon@edelman.com

    Sasha Manners
    Edelman for dotMobi (Europe)
    +44-20-7344-1504
    sasha.manners@edelman.com

Web site: http://www.dotmobi.mobi