IRVINE, California, February 6 /PRNewswire/ --

- US Mobile Marketer SmartReply Launches New Voice Tool for Businesses, 
Harnessing the Power of Voice and Mobile

Next week's GMSA Congress is undoubtedly the largest and most
comprehensive global gathering to focus on mobile technology, services and
developments. It's also the perfect venue for US-based leader in voice and
mobile marketing solutions, SmartReply, who last year launched an industry
first; a CRM platform that seamlessly integrates voice, mobile, and e-mail
communication channels.

This year, SmartReply has launched VoiceBlast - a powerful new voice
marketing platform that gives smaller businesses the ability to increase
brand loyalty and sales without the big brand spend. The telephony program
harnesses the power of voice, as an alternative way for businesses to connect
with customers.

VoiceBlast, which soft-launched in 2007, signals SmartReply's dedication
to the small business sector. Many of SmartReply's previous offerings have
been scaled to larger companies with financial and institutional
infrastructure to support wide-ranging mobile/voice marketing initiatives. By
contrast, VoiceBlast boasts a 'self-serve' platform, allowing for easy client
interface, preexisting contact list upload, scalable campaign breadth, and
individualized message creation. The system is as effective delivering 100
voice calls as it is 250,000, making it particularly attractive to smaller
companies making their first foray into mobile marketing. And with more
people switching to mobile as their only phone line, VoiceBlast's up-close
and personal connection becomes more important than ever.

GSMA draws representatives from businesses spanning the globe- large,
small, multinational and regional - all sharing a deep passion for mobile
technological innovation, like SmartReply's president Eric Holmen, and co-
founder/EVP, Mike Romano. In this environment, VoiceBlast is poised to be a
much talked-about innovation. As the global economy slows, effective and
inexpensive marketing programs like VoiceBlast that can consistently deliver
positive ROI and concrete brand loyalty results with reduced cost-per-touch,
are of particular interest and utility - an attitude that will certainly be
reflected at the GSMA congress.

"The GSMA is the epicenter of cutting-edge mobile technology and
services," says SmartReply's Eric Holmen. "We are thrilled to be there, and
excited to demonstrate the versatility and relevance of VoiceBlast to this
collection of industry innovators."

The Congress runs Monday, February 11th through Thursday, February 14th,
at the Fira de Barcelona in Barcelona, Spain.

For more information, visit www.voiceblast.com, www.smartreply.com or
contact Vanessa Horwell at +1-305-776-8817 or
vanessahorwell@strategicvantage.com.

Web site: http://www.smartreply.com
              http://www.voiceblast.com