LONDON, February 7 /PRNewswire/ --     Celltick, the pioneers of interactive idle screen mobile media, today 
announced an alliance with GroupM, the leading global media investment 
management operation. GroupM serves as the parent company to WPP media 
agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. The regional
cooperation agreement for the Asia Pacific region will see them develop a 
joint mobile advertising proposition.

Under the agreement, GroupM will be actively promoted as
Celltick's media partner for managed service contracts, in which Celltick
manages content and advertising on the idle screen. GroupM is now the
preferred media partner for advertising inventory on operator platforms
served by Celltick's LiveScreen(TM) Media. In return, GroupM will present
Celltick's LiveScreen(TM) Media as its preferred idle screen advertising
solution for mobile operators and promote it as an advertising channel to
media agencies in the region. The alliance will assist both parties to expand
and secure market share in this rapidly growing sector across Asia-Pacific,
in which Celltick has been running successful mobile advertising campaigns
over the past year.

Celltick's LiveScreen(TM) Media is an effective mass reach
mobile medium that broadcasts carefully targeted content and mobile marketing
messages across millions of mobile idle-screens, turning them into a network
of synchronised, interactive personal billboards. The platform has a reach
capacity of over 200 million, with 25 mobile operators' customers across the
globe.

Emmanuel Allix, GroupM Asia Pacific Technology Development
Director said, "Mobile is set to be the next growing channel for advertising
and it is an important area of focus for us. As Mobile becomes a strategic
direction for our company, GroupM is forging a series of alliances in the
Mobile space to provide new opportunities to our clients and thus we are
thrilled to embark into this cooperation with Celltick. We recognise that
Celltick's LiveScreen(TM) Media is a mobile advertising platform that our
advertisers can use to achieve targeted mass reach on the mobile phone and we
plan to exploit this opportunity on behalf of our clients."

"We're very excited about this partnership," comments Stephen
Dunford, CEO of Celltick. "GroupM has a major presence in the APAC region and
its client roster includes many of the world's largest brands. Through this
partnership and others, we are working to create an ecosystem where mobile
advertising can grow to reach critical mass."

The formal cooperation agreement between Celltick and GroupM
has been developed for the entire Asia Pacific region - covering Singapore,
Malaysia, Thailand, Korea, China, Philippines, Hong Kong, Australia, Taiwan,
Japan, India, Vietnam and Indonesia. Other territories may also be added to
this list based on mutual agreement.

GroupM is a leading media investment operation with a total
worldwide market share of 17.5 per cent. RECMA projected the company had
worldwide billings of US$60.51bn in 2006. It has a global presence with 402
offices in 81 countries.

About Celltick (http://www.celltick.com)

Celltick Technologies Ltd., the pioneer of Active Content
Marketing, has introduced a new medium into the mobile space. Its flagship
product, LiveScreen(TM) Media, allows content providers and advertisers to
broadcast targeted content and marketing messages to millions of mobile idle
screens, turning them into a network of interactive billboards, creating a
strong revenue stream for operators.

Celltick cooperates with mobile operators to turn their
mobile screen into a powerful revenue driver. The company has close relations
with all network infrastructure companies, major SIM vendors, leading handset
manufacturers and industry standard organisations, as well as global content
providers and media agents.

With a reach capacity of over 200 million users,
LiveScreen(TM) Media-powered services have already proven the power of the
idle-screen as the mobile marketing channel for active content discovery and
promotion. For more than six years leading operators worldwide have been
using the platform to promote mobile content and drive traffic to their data
services. Today LiveScreen(TM) Media- powered services generate over 35
million monthly mobile transactions.

Founded in 2000 and privately owned, Celltick is headquartered
in the UK with offices in Russia, Singapore, India, Thailand and Brazil.

Celltick Press Contact: Cristina Whittington Nelson Bostock 
Communications E: cristina.whittington@nelsonbostock.com 
T: +44(0)207-792-7432 M. +44(0)775-845-1665