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Forgotten Something? - Ocado Launches SMS Reminder Service for Busy Customers
LONDON, February 8 /PRNewswire/ -- Online grocery retailer of the year, Ocado (http://www.ocado.com),
is launching a new service designed to remind customers that their delivery
is on its way.
In 2007 alone, over a thousand customers completely forgot
about the fact that they had booked an Ocado delivery.
From next week, customers will receive an SMS reminder on the
day of their delivery. It will be sent at a sociable hour and will include
details of the driver's name, van type ('cabbage', 'apple', 'courgette',
'onion', 'strawberry' and 'lemon') and registration number as well as details
of any missing items.
Ocado co-founder Jason Gissing says, "Over two thirds of our
customers work and roughly the same proportion have children so they are some
of the busiest people in the country. It's easy to understand why they
occasionally forget that we're due to deliver. Whilst most people genuinely
forget because they're busy, we have had situations where customers admit to
more creative reasons for not being in when we show up - from being whisked
off on romantic getaways to organising deliveries of their own in the labour
ward.
"Although Ocado's rate of missing items is the lowest in the
industry with just one in every 8000 items being unavailable, we know it can
be a big inconvenience if important things, like nappies or a vital cooking
ingredient, aren't included in a delivery. The SMS alert will enable our
customers to plan around this eventuality."
Note To Editors:
Photography available on request. Jason Gissing is available for
interview.
