Orange Announces Application Platform Programme to Speed the Delivery of new Mobile Services


LONDON, February 11 /PRNewswire/ --

- S60, Microsoft Windows and Access Join new Orange Signature Accelerator 
Programme

Orange today announces its Signature Accelerator Programme,
advancing its successful Signature strategy, which first launched in 2002.
This new move by Orange will enable unequalled support for application
development across key mobile platforms, in order to provide customers with
richer, more intuitive multimedia services and faster delivery of mobile
devices. Leading platform partners, S60 on Symbian OS, Microsoft Windows and
ACCESS Linux Platform are part of Orange's new initiative, which standardises
the way developers build new mobile services for Orange's Signature devices.
As well as improving time to market, the programme also enables Orange to
work with these partners on new applications such as mobile TV, music and
location-based services from the grass-roots to final stages, ensuring
smarter, more intuitive mobile experiences for customers.

"Orange was the first operator to drive an open platform
approach in the mobile industry, starting with Microsoft and the delivery of
the first ever Windows Smartphone," said Yves Maitre, Senior VP Devices,
Orange. "Since launching the Signature portfolio of devices with this handset
over six years ago, our investment in this strategy has never ceased. In
fact, it has accelerated in response to a rapidly changing mobile landscape
and most importantly, to the needs of our customers. "Yves adds, "The year
2007 was the pinnacle for change in the mobile industry, and this shift
change underlines our belief that an open approach was right from the very
start."

The Orange Signature Accelerator Programme is the first of its
kind in the industry, providing Orange with the deepest level of integration
with its device manufacturers and application developers in order to build
exclusive services for its Signature range of handsets. The first phones
produced by Orange Accelerator will be available in the second quarter of
2008. Orange will soon be extending the Programme to Java and other
environments and will invite more premier developers to create unique Orange
services.

Orange Accelerator gives selected application partners
privileged access to current and forthcoming software platforms. At its heart
is a standardised process, supported by Orange's software engineers, which
aims to cut the cost and time required to develop, test and launch
applications. Handset makers and application developers will benefit from a
single point of contact at Orange, which will manage relationships between
them.

For consumers, the Programme will deliver a broader range of
service-rich devices to suit their needs, all within the familiar user
interface (UI) and handset experience of Orange's successful Signature
portfolio, which currently includes 70 handsets and represents 70% of all
device shipments.

"At Orange, we know our customers want smarter, more intuitive
services on their mobiles, whether that is an email, access to their photo
albums, or their favourite music tracks. As Orange builds closer
relationships with its partners and harnesses advances in technology, we are
able to deliver richer services, faster, such as mobile HDTV," says Yves
Maitre, Senior VP, Devices at Orange. "To provide the best possible
experience for our customers, in a climate of rapid innovation and
increasingly open and complex OS platforms, we are taking a completely unique
approach with the new Orange Signature Accelerator Programme."

We are very pleased to see the launch of Orange Accelerator
Program today, as it further demonstrates Orange's firm commitment towards
their Platform Strategy," said Matti Vänskä, VP of Mobile Software Sales &
Marketing, Nokia. "Orange has established an efficient model to help
developers make the most of our platform, we are happy to work with Orange
and their developer partners to ensure a smooth implementation of a
competitive service offering on top of our industry leading multi-vendor
platform. We believe this will give developers a unique chance to develop
applications for S60 Smartphones from several leading handset manufacturers
for Orange Signature portfolio."

"ACCESS' close collaboration with Orange is directly aligned
with our shared vision of what customers' want today," said Toru Arakawa,
CEO, president and co-founder, ACCESS. "In an increasingly competitive mobile
industry, success hinges on the ability to provide users with a customised
experience, giving them the services, features and content they want. ACCESS
has a successful track record of working closely with our partners to speed
time-to-market and develop best-in-class solutions. The Orange Application
Package for ACCESS Linux Platform leverages the flexibility and adaptability
of our platform to provide a suite of applications that will make it possible
to deliver a unique experience to Orange's subscribers."

In addition to the leading platform provider Microsoft
Windows, the Orange Signature Accelerator programme also unites application
developers Abaxia, Bluestreak, Surfkitchen NewBay, Musiwave and PacketVideo
in the delivery of customised Signature services.

"The Orange Signature Accelerator Programme answers the
growing consumer demand for richer, more personalized media services," said
James C. Brailean, Ph.d., CEO of PacketVideo (PV). We will continue to
deliver compelling multimedia services which help increase Orange's revenues
with PV's CORE(TM) client multimedia framework, a sophisticated software
solution that enables Orange to offer such features as fast-channel changing,
time-shifted television viewing, and more. It's the ideal model to get new
features to market quickly and it changes the way we collaborate with Orange
and its developer partners."

About Orange

Orange is the key brand of France Telecom, one of the world's leading
telecommunications operators. France Telecom serves more than 170 million
customers in five continents as of December 31, 2007, of which two thirds are
Orange customers. The Group had consolidated sales of 52.9 billion euros in
2007. As of December 31, 2007, the Group had 109.6 million mobile customers
and 11.6 million broadband internet (ADSL) customers.

Launched in June 2005, the NExT program (New Experience in
Telecommunications) will enable the Group to pursue its transformation as an
integrated operator and make France Telecom the benchmark for new
telecommunications services in Europe. In 2006, Orange became the Group's
single brand for Internet, television and mobile services in the majority of
countries where the company operates, and Orange Business Services the banner
for services offered to businesses worldwide. France Telecom is the number
three mobile operator and the number one provider of broadband internet
services in Europe and one of the world leaders in providing
telecommunication services to multinational companies.

France Telecom (NYSE:FTE) is listed on Euronext Paris and on the New York
Stock Exchange.

For more information: http://www.orange.com, 
http://www.francetelecom.com, http://www.orange-business.com

Orange and any other Orange product or service names included in this
material are trade marks of Orange Personal Communications Services Limited.

© PR Newswire Association LLC.

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