CAMBRIDGE, England, February 11 /PRNewswire/ --

- Pioneering Business Model Revolutionized the Mobile Industry

ARM (LSE:ARM)(Nasdaq:ARMHY) today celebrated a major milestone at
Mobile World Congress, Barcelona -10 years since the launch of the iconic ARM
Powered(R) Nokia 6110, the first mass-market phone based on the ARM7TDMI(R)
processor. In 1997, ARM silicon Partners shipped fewer than 10 million chips;
in 2007, they shipped nearly three billion, with an average of 1.7 ARM
Powered chips per mobile phone. The diversity of today's mobile devices is
built on the creativity of the 400-plus members of the ARM(R) Connected
Community, which create new, cost-effective solutions for the industry that
incorporate the wide range of ARM processors and SoC intellectual property.

ARM's heritage in mobile devices goes back to 1990 with the development
of the Apple Newton, which arguably started the market for Personal Digital
Assistants. However, it was the widespread adoption of ARM processors in
mobile phones over the last 10 years that has helped ARM's silicon Partners
sell 7 billion chips into the mobile market, out of the 10 billion cumulative
ARM Powered SoCs.

ARM has been able to revolutionize the mobile industry through its
pioneering business model. The company chose to license its technology to
silicon Partners and charge a small royalty on ARM Powered processors
shipped. OEMs saw the value in being able to source chips from multiple
vendors with software compatibility. Today, the number of ARM processor-based
devices shipped is roughly 10 times greater than the volume of x86 chips that
go into PCs.

"If you bought a GSM phone in 1998, it could have been the Nokia 6110,"
said Rob Coombs, director of mobile solutions at ARM. "At the time, phones
were for talking or texting, with simple black and white displays and powered
by a small, innovative, low-power processor from ARM. Over the past 10 years,
ARM has become the standard architecture for mobile devices, and the
capabilities of mobile devices have grown in step with the ARM processor
roadmap. Today you can choose an ARM11(TM) family-based phone that can play
YouTube videos, send and receive e-mail or run a 3D game with console-type
quality. ARM supplies the engines, software and tools that makes this
possible."

"ARM is a force of nature; it powers the mobile world" said Tony
Massimini, chief of technology, Semico Research. "Whether you are developing
a Mobile Internet Device or a low-cost phone, the compute engine of choice is
designed by ARM."

ARM will be celebrating its 10 years in mass-market mobile devices at
Mobile World Congress in Barcelona, where it will be demonstrating the
next-generation ARM Cortex(TM) processors and Mali(TM) graphics technology
that will power the devices of 2009.

About ARM

ARM designs the technology that lies at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions to
imaging, automotive, security and storage devices. ARM's comprehensive
product offering includes 16/32-bit RISC microprocessors, data engines,
graphics processors, digital libraries, embedded memories, peripherals,
software and development tools, as well as analogue functions and high-speed
connectivity products. Combined with the company's broad Partner community,
they provide a total system solution that offers a fast, reliable path to
market for leading electronics companies. More information on ARM is
available at http://www.arm.com.

ARM, ARM Powered and ARM7TDMI are registered trademarks of ARM Limited.
ARM11, Mali and Cortex are trademarks of ARM Limited. All other brands or
product names are the property of their respective holders. "ARM" is used to
represent ARM Holdings plc; its operating company ARM Limited; and the
regional subsidiaries: ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited;
ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS
Design Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt.
Ltd.; and ARM Norway, AS.